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How To Promote Your Website

How To Promote Your Website

Don't you want to grow your business? Well who doesn’t? The problem is it's hard to grow your business and market, ​unless you have a big marketing budget, right? That’s a bunch of bull​dust.

You don't need money to market your business. Today I'm going to teach you how you can market your website when you have no money to spend on advertising. The beautiful thing about the web is social media being free. It doesn't cost to be on there. The second beautiful thing about the web is you can create content in any form. It can video, it can be text, it can be audios like podcasts.

Creating these types of text formats or content and then pushing out on social media is a great way to get more traffic.



BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

If you're trying to market your website and you don't have any money to spend

on advertising, here’s what you want to do. First, go to Quora and type in all the questions people within your ​niche may have. You'll start seeing tons of questions and popular ones that are getting a lot of votes. Go into those questions, answer them.


By helping people out you'll notice that more people will see who you are, they'll come back to your website, and then they'll purchase. It really is that simple. You go to my Quora page on Neil Patel, you'll notice that I've responded to hundreds of questions and I get hundreds and thousands of views on my Quora questions and my profile each and every single month.


It's a great way to leverage their traffic to generate traffic back to my website and sales. Best of all, I don't have to spend any money to do that. The second thing that you should be doing is posting your content on social media.


Albert Einstein

You write a blog post. Post it on Twitter. You write another blog post. Again, post it on Facebook, Twitter, LinkedIn. The possibilities are endless. Continually share your content everywhere. You know what I do?

I write a blog post once on my website. Then I post the same content on LinkedIn. After adding a few paragraphs on

LinkedIn, I say, "Hey, click to continue reading the rest. "It makes them go back to my website to read the rest of the article.

I also put a snippet on Twitter, because it only allows 140 characters, causes people to come back to my site. So, sharing your content on social media is another great way to get traffic. It's that simple. Go respond to people who are asking questions on Quora.


Go to Twitter. Look for people who are asking about stuff within your field. So, if someone's asking about marketing related stuff, I would go on Twitter and just respond to them in 140 characters.


Heck, I can even link to my own website if I have content that also answers their question. It's a great way to get more traffic. You know if you don't have a popular Twitter profile, or you don't want to use Quora, just google for forums within your ​niche.


10 smm to do

So, if you're in the marketing space,

just google marketing forum, F-O-R-U-M. You'll see a list of forums. Go to them.


 Respond to questions that you can answer. In the footer of each of your forum responses or in the signature link to your website. This will get more visitors back to your site. More traffic means more sales.


Picture this: You’ve just published your website. Within minutes your site is flooded with traffic and it’s already paying dividends. Sound too good to be true? Good! Because it is.


Getting visitors to your site doesn’t just happen overnight. It takes quite a bit of work. But promoting your site doesn’t have to be a daunting task. Here are four quick tips to start grabbing the attention your new website deserves.

Content marketing means using the content you produce as leverage for engaging your audience. By creating a variety of useful content like blog posts, podcasts,

webinars, infographics, newsletters, and videos, just to name a few you build credibility and trust with potential customers. Start by determining what is valuable to your target audience, then tailor your content directly to them.


Content marketing requires consistency and planning, but above all else, focus on keeping your content fresh and timely.


Search Engine Optimization, or SEO, consists of a variety of techniques designed to get your site placed higher in search engine results and it’s essential.  If you don’t optimize for search engines, you probably won’t be found by the 94 % of people who only view the first page of Google search results.


Good SEO starts with regularly generating keyword-rich content, creating a positive user experience on your site and making sure your site’s internal links function correctly.


content


Remember:

93 percent of online experiences begin with a search engine, so getting SEO smart will help you find more potential visitors. To learn more about SEO techniques, check out this video. ​Why SEO is crucial to internet marketing


PPC is a paid advertising model that allows you to bidon keywords on top search engines. When you win that auction, your ads appear at the top of search engine results. To start utilizing PPC, you need a Google AdWords account.


Research keywords related to your site, select them, and choose your bidding amount. From there, you build a search campaign that involves more details — including writing your copy and choosing where choosing where your ad will run. PPC advertising isn’t free, but it can lead to a healthy ROI. Still want more 411 on PPC? Guess what? We've got a video for that too.PPC Advertising Basics


Email marketing is a promotion strategy that involves sending one email message to many people and is permission-based so customers have to opt-in. Instead of trying to reach them on social media or through organic searches, you are given access directly to their inboxes. It’s especially useful for its real-time feedback. Just keep these best practices in mind before you hit send: Get permission before adding new contacts to your mailing list. Make sure you

proofread all your email copy for mistakes and errors. And double check that all links you're including work properly.


increase web traffic

To get started, sign up for an account with an email marketing service like Constant Contact, Send Grid.  They'll help you get everything you need to get your email marketing campaign up and running to figure out which of these four marketing strategies are best for your Business, Analyze your options based on your goals, capabilities, and resources. 


There are tons of other great ways to promote your website, but this will get you started. For more in-depth tips on how to drive traffic to your website, click here to visit the Affiliate Mastery Institute website. Thanks for reading.

 And remember to hit that subscribe button.



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Now that I’ve discussed my top ​Website Promotion Tips, I’d love to hear what you may have discovered about ​Website Promotion that isn’t widely known.


A good lot of my new subscribers, are complete novices to the world of affiliate marketing.


All knowledge from a basic level to an advanced level is going to further assist them in their journey’s to become successful affiliate marketers.


I guarantee that you will come across more ​Website Promotion tips and tricks online as you further and expand your research and knowledge base in this area.


This topic isn’t foreign to online marketers.


This short article is here to assist you not making any ​Website Promotion blunders that I’ve made.


With this article, Affiliate Mastery Institute is hoping you remain better educated and up to date in today's growing online communities.


I want you to learn from me, and my mistakes.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.


We hope you've been able to learn more from our ​Website Promotion Article today.


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!


How To Promote Your Website
​How To Promote Your WebsiteDon't you want to grow your business? Well who doesn’t? The problem is it's hard to[...]
Create a strong VALUE PROPOSITION
Distill the various elements of desire, exclusivity, and credibility down into a clear, one-sentence explanation.​Solve a big problem-desire​Exclusivity - awards[...]
Digital Marketing
  ​Digital MarketingWhat is Digital Marketing? According to the Financial times Lexicon, Digital Marketing is the marketing of products or[...]
Limiting Beliefs
 ​Limiting beliefs are those which constrain us in some way. Just by believing them,we do not think, do or say[...]
Little Known Affiliate Programs That Pay Up To $15000 per Sale. (2018)
​Come November 2018, I have been a full time Affiliate. This takes me to 8 years! So you think you’ve[...]
Is Your Website Dead, or NOT Getting Traffic?
Affiliate Marketers, listen up. If you have built a website and it is sitting there not getting traffic, here are[...]
How to Win at Featured Snippets.
​ Now we know what featured snippets are, the next thing is that even though featured snippets have been around since[...]

Read more...

final offer

You have 7 seconds to GRAB a Person’s attention!

If you have 7 seconds to grab a person’s attention when they land on your site, then, I can’t find any factual evidence to support the allegation – but what I do know as fact is that if you DON’T capture your audience’s attention with the very first thing that comes out of your mouth when public speaking, there is an extremely high likelihood that they will be looking at their phones, checking their email or browsing social media before you draw your next breath!


content market



After speaking in front of an audience live for some years now I secure my knowledge and have earned my confidence through being a member for many years of Toastmasters. Public speaking is a whole different experience than having a website, or is it?

Online, who is your target audience? Just because you cannot see them live doesn't mean you don't know who they are, right? Weather your audience is in front of you live or through your online website, the message is the same.


see you next time



You need to have things on your homepage that grab people’s attention. To draw someone in during that first seven seconds, write a compelling headline. Speaking live I know I can capture my audience in that first few seconds.

People know what they want. Do you know what your audience wants? People want to know what you can do for them. Prospects are looking for a solution to their problem when they come to your website.

Just like when they come to see you live, they know you have the solutions inside of you to impart to them. We are all feeling beings, we need to write in our websites as though we have our audience in front of us.

This on its own can be a problem for some, but if you look at it this way. Online, just like in real life we are overloaded with information about nearly anything you want to know about. In the technical age we live in anyone can go onto the search engines online and type in anything to receive information, or how to advice.


control your websites



​So what sets you apart? What is different about your website? ​What problem are you solving through whatever means you use? By that I mean, a live event, maybe a workshop or Bootcamp. A webinar, maybe this is the medium by which you can deliver your message to the best.

Maybe it is through a website, which is a more static form of solution, meaning you write it up once and there it is, frozen in time for as long as you feel it necessary or to change it. Your website is there to help people take the next step, take action, sign up for your newsletter, or schedule a strategy session with you.

The goal of your website is to help a prospect or get a prospect to take action. At the same time giving your audience value, perhaps a video tutorial to help explain and get your message or solution across easier. In any aspect you need to think of the action that you want people to take on your website.

Being vague is the death of a website. Short, sweet and to the point. Don’t be too overwhelming with your homepage, yet guide visitors to take the next steps. Keep your homepage basic and simple.




  • To this end here are my five critical components of a website:

    Write a compelling headline that answers the questions for your prospect “What can you do for me?”
    Underneath the headline, highlight your prospect’s’ pain points.
    Call to action. Have people opt-in to your email list.
    Rename your homepage “Start Here.”
    Showcase social proof. If you are brand new and have no social proof yet, use statistics to prove your point.

    So there you have it, now let us go deeper into each of these 5 critical components and give examples where possible.

  • 1. Write a compelling headline that answers the questions for your prospect “What can you do for me?”

    DO NOT begin with “my name is” or read out the title of your talk if live, or your website title, if online!

    I can’t count how many times I have seen the master of ceremonies or host give the audience an introduction, only for the speaker to then come on stage and say “my name is XXX and I’m the YYY of company ZZZ”  If online do not start the paragraph by repeating the title, just dive straight in and grab the reader's attention!

    Examples:
  • 9 Secrets About Writing Viral Headlines
  • Amazing Uses for New 3D Printers!
  • 5 Projects to Start Right Now
  • 12 Amazing Facts About Everyday Breakfast Foods
  • New Bargain Beauty Tips You Won't Want to Miss!
  • Exclusive Sneak Peek Into XYZ
  • How To Build Nearly Anything Out of Wood Pallets
  • 7 Great Reasons Why Costa Rica Rocks for Vacations
  • 12 Famous People Whose Names You Don't Know
  • The Only Uplifting Video You Need to See Today

    2. Underneath the headline, highlight your prospect’s’ pain points.

    Ka-boom! You’ve just had a brilliant idea for a new product. You rush to get all your ideas down on paper, shell out thousands to your web designer, and start building a new business that you’re sure is going to change lives (not to mention make you a millionaire!)

    Six months later no one’s buying, and you end up disheartened, disillusioned, and broke.

    What did you do wrong?

    You failed to consider your prospects’ pain points.
    ​Trying to sell anything without solving a problem is like trying to sell ice to the Eskimos! No amount of convincing is going to make locals buy them.

    The kinds of pain points I mean are causing your prospect EMOTIONAL PAIN. ​Emotion sells, remember that. How do you find out the pain points in your niche market? Ask, conduct polls, do surveys, talk to people, interview people.


  • What is bothering them most about...?
  • What are they trying to change in their lives?
  • What is causing them irritation about...?
  • What is causing them anxiety about...?
  • What is causing them depression about....in their lives?
  • What is causing them fear about...?

    You then look for common denominators in their answers and BINGO you have the answers with your product to solve these emotional pain points. Now, don't forget the social networks like Twitter, Facebook and LinkedIn to research pain points. People love to share their ups and downs.

    3. Call to action. Have people opt-in to your email list.
    Follow these best practices for creating strong calls-to-action that will generate leads:

        Make them Action-Oriented- have the opt in follow down the side column as the prospect scrolls down the page, thus making it easier for them to click on the button. Have a look at this as an example.
    Netflix. See what's next. Watch anywhere. Cancel anytime. Join FREE for a month. Use Persuasive Text. Netflix uses persuasive text to guide you to their free trial. They let you know how convenient their product is with the ability to watch anywhere as well as the ability to cancel if you’re not satisfied.    
       
    Call-to-Action Examples Netflix
  •  

    Create a Sense of Urgency. Ugmonk features an exit-intent popup as the user goes to leave the site. This is usually a company's last chance to get you to stay and make that purchase, so it better be a compelling offer!

    In this example, Ugmonk gives you the option for a 10% off coupon that’s only valid for a certain amount of time really creating that sense of urgency.     
    Call-to-Action Examples UGMonk
    Make them Easy to Find. At our Affiliate Mastery Institute website, we use a hello bar at the top asking "Want to be an Affiliate Marketer?


Affiliate Marketing Program
  • Yes No and whilst you're on the page the button shake. Now if you go to leave the site a slider rolls in at the bottom right Welcoming you and inviting you to join us and never miss another posted article.

    We also have a one liner at the bottom for affiliate marketing insights.

    4. Rename your homepage “Start Here.”

    Google was once called Backrub. (WHAT!?!)

    Yahoo was known as Jerry’s Guide to the World Wide Web.

    Even Starbucks, as we know it, was started by Howard Shultz as a small chain called Il Giornale.

    Crazy. But true.

    Ever heard of Brad’s Drink?

    Maybe not. BUT, you have heard of the name it was changed to.

    In 1893 a man by the name of Caleb Bradham created a new drink at his drug store in New Bern, North Carolina.

    It consisted primarily of sugar, vanilla, kola nuts, and carbonated water and was called Brad’s Drink.

    Caleb sold Brad’s drink out of his drugstore.

    It was quaint. It was nice. It was small town.

    But Caleb wanted to go big. He wanted mass appeal.

    He needed a name change. Brad’s Drink wasn’t going to get the job done.

    He renamed it Pepsi Cola. The rest is history.

    What am I getting at here? Change is Common, don't be afraid of it. When you started your website, many visitors came and opted into your free offers. However, whether you launched 6 months or 6 years ago, things change. It's a fact.

    Maybe your front page name and content is too busy, too much, not enough, too small. Maybe your message is not clear enough, so "Start Here" is perfectly fine. Instead of "Home" or "home Page" change it to "Start Here".
    If you need your website to be discovered online then the best thing is NOT to have your name in the title, unless you are a noted authority online or live.

    Seriously, if in doubt open a new tab and Google it!

    5. Showcase social proof. If you are brand new and have no social proof yet, use statistics to prove your point.

You know the cliche` the proof is in the pudding, meaning the look and the taste proves the recipe is a

 success. When you create a website, your proof of it being successful is your comments, your audience,

your opt-ins, your sales. Right?

Proof as in a screen shot of comments or a screen shot of sales. If live then show live results. This is all

well and good but if you are brand new, then what do you do? Statistics, graphs, imagery, all of these

things should be included in your article, website, content to show and reinforce your words.



Now that I’ve discussed my ​​7 seconds to grab people's attention, I’d love to hear what you may have discovered about ​​grabbing people's attention that isn’t widely known.


A good lot of my new subscribers, are complete novices to the world of affiliate marketing.


All knowledge from a basic level to an advanced level is going to further assist them in their journey’s to become successful affiliate marketers.


I guarantee that you will come across more ​ways to ​grabbing people's attention online as you further and expand your research and knowledge base in this area.


This topic isn’t foreign to online marketers.



This ​article is here to assist you not making ​the ​mistakes that I’ve made grabbing people's attention .


With this article, Affiliate Mastery Institute is hoping you remain better educated and up to date in today's growing online communities.


I want you to learn from me, and my mistakes.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.


We hope you've been able to learn more from our ​article today.

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

become a winner too


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!


How To Promote Your Website
​How To Promote Your WebsiteDon't you want to grow your business? Well who doesn’t? The problem is it's hard to[...]
Create a strong VALUE PROPOSITION
Distill the various elements of desire, exclusivity, and credibility down into a clear, one-sentence explanation.​Solve a big problem-desire​Exclusivity - awards[...]
Digital Marketing
  ​Digital MarketingWhat is Digital Marketing? According to the Financial times Lexicon, Digital Marketing is the marketing of products or[...]
Limiting Beliefs
 ​Limiting beliefs are those which constrain us in some way. Just by believing them,we do not think, do or say[...]
Little Known Affiliate Programs That Pay Up To $15000 per Sale. (2018)
​Come November 2018, I have been a full time Affiliate. This takes me to 8 years! So you think you’ve[...]
Is Your Website Dead, or NOT Getting Traffic?
Affiliate Marketers, listen up. If you have built a website and it is sitting there not getting traffic, here are[...]
How to Win at Featured Snippets.
​ Now we know what featured snippets are, the next thing is that even though featured snippets have been around since[...]

Tags:

valued proposition sign

Create a strong VALUE PROPOSITION

Distill the various elements of desire, exclusivity, and credibility down into a clear, one-sentence explanation.


Solve a big problem-desire


Exclusivity - awards received


Credibility - testimonials and or statistics


There you have it. Your value proposition is the most important element of your marketing.

 

Customers come to you with the question: “Why do I need you?”


If you want to give customers an effective answer to that question, you need an effective value proposition.


small value proposition

There you have it. Your value proposition is the most important element of your marketing. Customers come to you with the question: “Why do I need you?”

If you want to give customers an effective answer to that question, you need an effective value proposition.

Let's look further into the elements of an effective value proposition. It must be understood that a company, a business of any kind even the local hairdresser's main marketing tool is their unique value proposition.

​Neil Patel

A Very Well Respected ​Online ​Entrepreneur, ​States,

Your value proposition is the


 foundation  of your marketing. It


 gives customers a compelling


 reason to do business with


you, showing them why they need


 you.

So let us examine, from this statement I see we



 need to state clearly, what strong value we give


 to our prospective customers. This value will:


 Convert more lookers into customers


  •  Attract more lookers


  •  Entitle to command higher prices


  •  Outshine by out performance of your competition


Remember right at the beginning of this


article ​I said the number one element you

 

need to creating your value proposition is


 DESIRE.


This refers to a deep desire of your customer,


something that’s incredibly appealing to


them. ​



Let me give you an example​:


 Our tour business has been running now for


 over 18 years. 

We are very proud and passionate about what we


 do, which simply put, pick people up from their


 homes or their accommodation, stay with them the


 whole day, guiding at each location what styles of


wines suit their palette, we discover this on the first


 stop through our listening ​and questioning skills.

We give FREE bottle of water to each person,


 we give local chopped cheese and crackers in


 between venues, we give a FREE glass of wine


 with a delicious 2-course menu lunch. 

We give our knowledge and 30 years combined


 experience of wine tourism and of the local


area as we have lived in the same area for 30


 years. 

We give door to door service, we love people,


 genuinely.

Our favorable reviews that are consistent year after


 year and all of the above is what sets us apart


 from our competitors, we have remained on the


 front page of the search engines now organically


for over 15 years!



Unfortunately, most businesses don’t have a good


 value proposition. Most of the time their value


proposition is weak or nonexistent.




When this happens, it’s harder for businesses to


attract and keep customers.


Albert Einstein
remarkable
stop selling strat helping
solve a problem
exclusive offer to members
grab my attention

​This forces companies to:

  •     Offer deep discounts to attract customers
  •     Compete on price to close customers
  •     Spend more on advertising
  •     Spend more on incentives (free two-day shipping, buy one get one, etc.)

    With a good value proposition, it’s easier and cheaper to attract more of the customers you want.

    The problem most marketers run into is the fact they don’t know how to create a value proposition. But, before we talk about creating a strong value proposition, we need to talk about what it actually is.

    What is a value proposition?

    Your value proposition is an answer to the question: “Why should I buy from you and not your competitor?” It’s an easy-to-understand  promise from you to your customers, giving them a clear reason to act.

    It’s a unique, measurable, and specific promise that:
  •     Solves a customer’s problem
  •     Relieves a deep customer fear
  •     Offers customers measurable and compelling reasons to act

    A value proposition is NOT:
  •     How many years you’ve been in business
  •     Fuzzy or generic (satisfaction guaranteed, we care about our customers)
  •     Focused on your company

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

So, what does a good value proposition look like?

Here is a prime example of a value proposition:

Google

When Google appeared on the scene, they did things other search engines

​ simply didn’t do.

google.com_browser_screen_shot
  •   They avoided loading down users with spam.
  •     They crawled the web faster than competitors like AltaVista and WebCrawler.
  • ​  They used their proprietary PageRank algorithm to rank websites in their search results.
  •   Their secret algorithm returned incredibly accurate search results in seconds, giving searchers what they wanted.
  • desire
  •     Big problem to solve
  •     Major concern, fear, or frustration to relieve
  •     Desire or goal to accomplish.
    problem sign
    With this in mind, think of your audience and create a list of your customer wants. ​This is within your niche.
    ​What is your customer subconsciously thinking but not saying out loud?
    ​Then consciously, your customer knows what they want and this drives the value, how much are they willing to pay?
    Once you have determined the answers to these  questions, it is then fair to brainstorm for the purpose of identifying the strengths, weaknesses, opportunities, and threats in your business.


    Here is a separated list of questions for each section:
    Strengths:
    brain-retrain brain
        What strengths do you have in relation to customer desires?
        What do you do or what can you do better than any of your competitors?
        What unique or low-cost resources do you have?
        What do you have access to that your competitors don’t?
        What do customers and competitors see as your strengths?


    Weaknesses:
    types of content
        Where are you weakest in relation to competitors?
        Where do customers and competitors feel your company is weakest?
        Which areas do you feel you should avoid?
        What do your competitors have that you do not?
        Where are you losing sales?


    Opportunities:
    on track image
        Which trends are emerging?
        Which trends have the potential to benefit your business?
        Where can you profit from your competitor’s mistakes?
        Are there any social, lifestyle, or technological changes taking place?
        Are there any compliance, regulatory policy, or government changes that will affect your industry?

    Threats:

        What are your competitors focused on?
        Are industry requirements (job, products, security, performance) changing?
        Are you unprepared for any of these changes?
        Are you dealing with any legal or financial problems?
        Do any weaknesses pose a danger to your business?


    Next, you’ll want to look for overlap areas where you see an opportunity.

    ​ Exclusivity
    exclusive offer to members
    Is your value proposition an answer to the question: “Why should I buy from you?” If so, exclusivity is a unique implementation of that answer. It’s something customers can’t get anywhere else and a competitor can’t say they have without lying.

    Here’s a list of things that make you unique:

    Awards

    Awards are all about rankings. Recognition from a third party gives your company the bragging rights it needs to generate lots of buzz and publicity, attract bigger clients, and charge higher prices.

    Our wine tour business is very proud to have received 15 tourism awards in 18 years. among these the Trip advisor Excellence award for best tour operator, the last 6 years in a row!

    Awards convey a certain level of prestige and fame. They’re also helpful because they give you credibility and publicity.

    You can promote these awards to your local media to increase the mileage you get from the awards you win.

    Awards aren’t as effective on their own. They’re most effective when they’re combined with other strategies and tactics.


    Proprietary information

    Company secrets include items like trade secrets and patents. Examples include:

        KFC’s recipe
        Google’s PageRank algorithm
        Coca-Cola’s formula
         Apple’s touch ID
        Amazon’s one click
         IBM’s Watson
         Lockheed Martin’s Skunk Works
        Pfizer drug patents

    Proprietary information usually refers to private information, company secrets, or anything that can be protected by intellectual property law.

    Proprietary information is a compelling part of a strong value proposition because you can use intellectual property law to protect and enforce that advantage.

    Guarantees
    Image result for image of guarantees
    Guarantees are promises to deliver a specific outcome or result. If something goes wrong for your customer, a guarantee means you’re willing to take the hit to make things right.

    Guarantees are exclusive when they solve problems most competitors are unwilling or unable to touch.

    Walmart’s Fresh Produce and Fresh Meat Guarantee
    Coles guarantee
    Zappos Fast and Free shipping


    The next element is how you put this all together. What is your method? We have all the ​ingredients as with a recipe but now what is your method to convey expertise and authority.
    First of all if you know something your competitors don't and the results show you are right, you're perceived as more valuable.


    In an example we have proved in our wine tour business that by staying with our guests during a wine tasting and at lunch we assure better service from the staff of the venue. Quicker attention as we are there on the spot and have pre-called in our orders as we make sure we talk with the chefs regularly to always have the latest menu for our guest.

    We have seen other tour groups sitting and waiting, whilst our meals come out first, less waiting time for our guests.

    OKAY this is a practical example here are some online examples:
  •     Google’s PageRank algorithm
  •     Warren Buffett’s investment criteria/strategy
  •     Pixar’s story development process
  •     Target’s big data marketing methodology
  •      UPS’ Orion route optimization tool

    A unique methodology helps you create a strong value proposition. You’re able to use information your competitors don’t have to give customers more of what they want.

    Notable people

    Notable people are founders, creators, engineers, inventors, scientists, and leaders who bring something irreplaceable to the companies they lead.

    Warren Buffett brings his unique skill set as the world’s most successful investor to Berkshire Hathaway.

    Image result for image of buffett performance

    Walt Disney brought his unique set of ideas and stories to Disney.

    Image result for image of walt disney drawing mickey mouse

    James Dyson reinvented the vacuum, disrupting an entire industry focused on bags.

    Image result for image of james dyson vacuum cleaner

    Jeff Bezos disrupted the world of retail, turning e-commerce on its head and recreating the way customers buy.

    Image result for image of jeff bezos amazon 1

    Elon Musk brings relentless drive and leadership to Tesla and SpaceX, pushing both companies towards accomplishing the impossible.

    Image result for image of elon musk spaceX

    Richard Branson brings resourcefulness and leadership to Virgin, continually creating opportunities from nothing.

    Image result for image richard branson virgin

    These notable leaders bring something unique and irreplaceable to the companies they serve. Their knowledge, ability, know how, or influence isn’t something competitors can copy or reproduce very easily.


    A strong brand

    Research shows that customers are willing to pay more for brands.

    A strong brand comes with significant benefits.

        Increased customer and brand loyalty
        Less price conscious
        Repeat purchase behavior
        Increased average order values
        More brand trust

    Building a strong brand means you’ve anchored yourself to a specific idea.

    When customers think about a specific idea, they think of you. The bad news is building a strong brand takes patience and time.

    The good news is that it’s worth it.

    A strong brand is very difficult to compete with because it’s focused around an abstract idea. It’s tough to argue with a great idea, especially one that becomes popular.


    Now, tie these exclusive elements into your customers' deep desires, big problems, major fears, or ambitious goals.

    Credibility
    credibility banner
    Credibility boils down to one simple statement.

    “I believe you.”

    Credibility gives your customers a compelling reason to trust you and believe in your claims.

    This could be:

        General social proof — “Amazon Bestseller”, as seen on, recommended by, and featured on are great examples.
credibility

  •     Trust seals — Like Google Trusted Stores, the GoDaddy Security Seal, and the BuySafe Norton Secured Seal.
        Fame/Authority: Examples include New York Times bestseller, Forbes Top 100 influencers, Time’s 100 most-influential people, and Inc. 500.
        Testimonials — Feedback in the form of testimonials and reviews from happy and satisfied customers.
        Warranties — Warranties and guarantees show customers you’re confident enough to stand behind your product, even if it fails.

    Using one of these markers helps to build credibility. Using three or more of them dramatically improves your customer’s trust.

    You don’t even have to use these particular credibility markers.

    Just find the things that help your customers feel more comfortable doing business with you.

    Then, implement the things that work best for your business.

    You can focus on the types of credibility markers that work best for your industry.
    credibility dollar and pound
    For example, fame/authority and general social proof may work well for attorneys, but trust seals, testimonials, and warranties work better for retailers.

    With the right kind of social proof, you can attract more customers with less ad spend.


    Clarity

    Your value proposition should be distilled down into one compelling, easy-to-understand sentence. The easier your value proposition is to understand, the easier it will be to persuade customers.

    Here are a few:
  •     Digit: Save money without thinking about it.
  •     Discover: We Treat You Like You’d Treat You.
  •     Dyson: The only vacuum that doesn’t lose suction.
  •     GEICO: 15 minutes could save you 15 percent or more on car insurance.
  •     FedEx: When it absolutely, positively has to be there overnight.
  •     Waste Management: We’re the leading provider of comprehensive waste management services in North America.
  •     Priceline.com: The best deals on hotels, flights, and rental cars, guaranteed.
  •     UberConference.com: We’re the stress-free conference call.
  •     M&Ms: Melts in your mouth, not in your hand.
  •     Dominos Pizza: You get a fresh, hot pizza delivered in 30 minutes or it’s free.
  •     Visa: It’s everywhere you want to be.

    Do you see it?

    The value proposition in each example is clear. There’s no need for customers to guess what each value proposition is about.

    Refine your value proposition
    You’ll need two kinds of data to refine your value proposition.

    Data from your landing page variations and feedback from your customers. Surveys are a great way to get inside your customer’s head.


    You’ll need answers to specific questions on your value proposition.
  •     What do customers think about the variations?
  •     Which variation did they like best?
  •     Why did they prefer one variation over another?
  •     Do they believe in your offer/your company?
  •     Do they understand your offer?
  •     Does their feedback match their behavior?

    Continue testing your message. Use your split-test data and customer feedback to continue to refine your value proposition.

    You know you’re successful when customer behavior shows your value proposition is appealing, exclusive, credible, and clear.


    What if you choose the wrong value proposition?
    Choosing the wrong value proposition isn’t a problem if customers vote with their behavior. Customer feedback is helpful but customer behavior, specifically conversion, is king.

    Sometimes, what a customer says doesn’t match what they do. When that happens, it’s important to focus on behavior.


    If value propositions are so effective, why aren’t more companies using it?

    Most marketers are intimidated by value propositions.

    To create an effective value proposition, companies are required to make an appealing, exclusive, credible, and clear statement. They have to accomplish all of that with a single sentence, sometimes in 10 words or less.

    If you’re a marketer in a large company, that can be pretty scary.

    There are companies who haven’t created a value proposition or, if they have, it’s unclear. And for many of the ones that do have a value proposition, they aren’t testing or measuring it, so it’s actually worse than not having one.

    These problems create a negative cycle that affects your revenue and profits.

    Conclusion
    There you have it. Your value proposition is the most important element of your marketing. Customers come to you with the question: “Why do I need you?”

    If you want to give customers an effective answer to that question, you need an effective value proposition. But creating one isn’t easy.

    A strong value proposition sets your company apart from the competition, giving your company an unfair advantage. With an effective value proposition, you’ll be able to attract and convert customers easily.

    You’ll also be able to charge higher prices for your products and services because the customers you attract will be more loyal.

    For our wine tour business, we are the most expensive, but we had the first price rise in 5 years on 1st April and we are busier than than ever!

    Does your value proposition tap into your customer’s desire? Is it credible, exclusive, and clear?



I guarantee that you will come across more ​ways to ​creating a great value proposition online as you further and expand your research and knowledge base in this area.


This topic isn’t foreign to online marketers.



This ​article is here to assist you not make the value proposition mistakes that I’ve made.


With this article, Affiliate Mastery Institute is hoping you remain better educated and up to date in today's growing online communities.


I want you to learn from me, and my mistakes.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.


We hope you've been able to learn more from our ​value proposition elements today.


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!


How To Promote Your Website
​How To Promote Your WebsiteDon't you want to grow your business? Well who doesn’t? The problem is it's hard to[...]
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Distill the various elements of desire, exclusivity, and credibility down into a clear, one-sentence explanation.​Solve a big problem-desire​Exclusivity - awards[...]
Digital Marketing
  ​Digital MarketingWhat is Digital Marketing? According to the Financial times Lexicon, Digital Marketing is the marketing of products or[...]
Limiting Beliefs
 ​Limiting beliefs are those which constrain us in some way. Just by believing them,we do not think, do or say[...]
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Tags:

we are digital marketing

Digital Marketing

 

Digital Marketing

What is Digital Marketing? According to the Financial times Lexicon, Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. OK then, so what is the job of digital marketing? Educational requirements can vary according to the position; however, digital marketers, in general, work to initiate effective marketing campaigns online.

A career in digital marketing typically involves using social media search engine optimization (SEO) in order to sell products, brands or ideas.


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

digital marketing



Let's list the different ways you can use the digital medium to popularize and drive conversions for your startup or business.

    Webinars  
    Search Engine Optimization (SEO) ...
    Search Engine Marketing (SEM) ...
    Content Creation. ...
    Social Media Marketing (SMM) ...
    Digital Display Advertising. ...
    Retargeting and Remarketing. ...
    Mobile Marketing.
    Interactive Marketing
    Viral Marketing
    Email Marketing
    Affiliate Marketing
    Digital Media Planning and Buying
    Web Analytics
   

Now let's look into each one listed above in more depth.

1.
Webinars
    Websites return is 1:100 Webinars return is 1:10. So a webinar is an online
    Seminar, it can be an interview of an expert in any niche. With a simple powerpoint
    and a company such as Go to Webinar or Zoom you are able to pre-record a webinar
    once and have it on automatic pilot after that. This form of digital marketing is fast
    paced and the best way to get your ROI happening straight away.

2. 
Search Engine Optimization (SEO)

To put this into everyday words Search Engine Optimization (SEO) is essentially
tweaking your website so that it comes up naturally or organically for search results in
Google, Yahoo Bing or any other search engine.

How many search engines are there? there are literally hundreds of search engines as listed by
Wikipedia, you can find them yourself. for the purpose of SEO we concern ourselves with the top 3.

Google updates its algorithms regularly so that only the relevant results come up. From that perspective, many experts say that SEO is dead and the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).

So there is no doubt you should invest in SEO work. Your website should address the technicalities related to content and query matching, spidering, indexing, and interpreting non-text content.

Remember, it is the most cost-effective marketing strategy that will bring organic traffic to your business. If you cannot do this for your business then you need to outsource this extremely important
strategy.

3.
Search Engine Marketing (SEM)

Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.

The universe of SEM is diverse and complicated.Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.

There are different platforms for SEM. By far, Google Ad Words (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular. But then there are Facebook Ads, Twitter and other social media ads as well.

SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.

You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Retargeting.But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire.

4.
Content Creation

Research shows that content creation is a definitive method of marketing in 2018.All recent changes to Google’s algorithm - be it Panda, Penguin or Hummingbird - point to the fact that content is the most important metric while filtering search results.

Having said this, content can be presented in different formats, including blogs, white papers, e-books, case studies, how-to guides, question and answer articles, forums, news and updates, images, banners, info-graphics, podcasts, webinars, videos, or content for micro-blogging and social media sites.

You can be creative and create content on any topic and then skillfully link it indirectly to your business. You may like to read our article on Writing for your Website: http://bit.ly/2oBNvOr

Also, you need to customize your content for different platforms. For example, the content for mobile phones should be crisp and short.

Remember, an effective strategy will engage your readers and leave them interested in more information from you. Good content is shared and is the best way for branding your business.

5.
Social Media Marketing (SMM)

Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, LinkedIn, etc.

As we mentioned above, good content is shared and liked.So create and customize content for different social media platforms. Remember to be prolific and original; you need to engage with users on a daily basis, at least four to five times a day. Your SMM efforts can be especially helpful for branding and driving sales.

6.
Digital Display Advertising

This again is a subset of your SEM efforts. You may use a variety of display advertising formats to target potential audience - be it text, image, banner, rich-media, interactive or video ads.

You can customize your message based on interests, content topics, or the position of the customer in the buying cycle.

However, note that Digital Display Advertising is relatively costly. You need experts to drive good ROI for your business.

7.
Retargeting and Remarketing

Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.

Retargeting has emerged as a preferred strategy as you target customers who have already shown interest in your business; and hence the conversion rate is high.

You may engage in Retargeting on your site, or on social network or on the mobile. Visualise your strategies based on the customers' buying cycle.

8.
Mobile Marketing

According to a report, Mobile Marketing will be worth $400 billion by 2015 in the US alone.

We strongly recommend you try out Mobile Marketing. Remember, the website, apps and content should be customized for mobile devices.

By 2019, mobile devices are expected to reach 2.6 billion units worldwide. So as more people use smartphones, tablets and other mobile devices, the potential of mobile market continues to grow.

9.
Interactive Marketing

Make sure your advertising strategy engages the potential customer in a conversation.

According to a survey by ExpoTV.com, 55 percent respondents preferred to have ongoing communications with the companies they buy from; and 89 percent felt more loyal to the companies if they were invited to provide feedback.

Use tools like widgets and opt-in features to make your website interactive, solicit feedback and track user behavior.

Engage with the customers actively and customize offers based on their preferences and browsing activities.

10.
Viral Marketing

Viral Marketing is a strategy where a unique content spreads exponentially online, because the content is appreciated, shared and liked immensely.

This is a great way to brand and drive traffic to your website.The content can take any format; all you need is to be creative.

11.
Email Marketing

When you send a commercial message through email to a list of potential customers, the strategy is called Email Marketing.

With an effective email marketing software, you can maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits. Remember to send personalized emails; this helps to develop trust.

However, note that Email Marketing may also be considered as spamming and there are laws against it in some countries.

12.
Affiliate Marketing

Affiliate Marketing is a performance-based marketing program, where you pay publishers who bring you customers. The performance may be based on conversions - promotions, leads or simply sales.

You may like to be part of the affiliate programs of different publishers. Essentially, the publishers will give you space in their pages to advertise your business and help you drive conversions; and you will pay them based on the compensation model.

You may avail the help from an Affiliate Network, which will give you a large base of publishers, and other benefits like tracking and reporting technology.

Affiliate Marketing is especially useful for startups, as it will bring in more traffic to their business through high-traffic sites.

In essence, Affiliate Marketing is a win-win situation for both the merchants and publishers.

Sites like Amazon, eBay, LinkShare and Flipkart run Affiliate Programs. In fact, most online businesses with appreciable traffic have their own affiliate programs.

13.
Digital Media Planning and Buying

When a media agency researches and makes a comprehensive strategy framework, we call it Digital Media Planning.

Be it in driving sales or conversions, launching a new brand or promoting an established brand, or changing customer behaviour, the media agency plans different platforms and formats to reach the desired audience. It studies reach and frequency of different web-based and mobile applications.

The agency works with different partners and buys relevant space and ideas. This is called Media Buying.

In essence, Media Buying and Planning entails all the strategies that we have discussed above.

14.
Web Analytics

Perhaps, the most important aspect of your Digital Marketing is Web Analytics.

Essentially, Web Analytics helps you to collect, measure, understand, analyze, plan, report and predict the web activities for your business.

Web Analytics should not be confused with Web Statistics. As opposed to simple reporting, Web Analytics gives you analyses and different angles to ponder vis-à-vis your business.

Some of the important Web Analytics tools are Google Analytics, Spring Metrics, Woopra, Clicky, Mint and Chartbeat.

It goes without saying that every advertiser should use Web Analytics to understand his business and improve the ROI and conversions.

Conclusion

It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives.

Digital Marketing is a dynamic medium and you should always be adapting to the changes.Use a Web Analytics tool to track performance and plan your next move.


Now that I’ve discussed my ​​Digital Marketing Strategies, I’d love to hear what you may have discovered about ​​Digital Marketing that isn’t widely known.


A good lot of my new subscribers, are complete novices to the world of affiliate marketing.


All knowledge from a basic level to an advanced level is going to further assist them in their journey’s to become successful affiliate marketers.


I guarantee that you will come across more ​ways ​Of Digital Marketing online as you further and expand your research and knowledge base in this area.


This topic isn’t foreign to online marketers.



This short article is here to assist you not making ​the ​Digital Marketing mistakes that I’ve made.


With this article, Affiliate Mastery Institute is hoping you remain better educated and up to date in today's growing online communities.


I want you to learn from me, and my mistakes.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.


We hope you've been able to learn more from our ​Digital Marketing article today.


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!


How To Promote Your Website
​How To Promote Your WebsiteDon't you want to grow your business? Well who doesn’t? The problem is it's hard to[...]
Create a strong VALUE PROPOSITION
Distill the various elements of desire, exclusivity, and credibility down into a clear, one-sentence explanation.​Solve a big problem-desire​Exclusivity - awards[...]
Digital Marketing
  ​Digital MarketingWhat is Digital Marketing? According to the Financial times Lexicon, Digital Marketing is the marketing of products or[...]
Limiting Beliefs
 ​Limiting beliefs are those which constrain us in some way. Just by believing them,we do not think, do or say[...]
Little Known Affiliate Programs That Pay Up To $15000 per Sale. (2018)
​Come November 2018, I have been a full time Affiliate. This takes me to 8 years! So you think you’ve[...]
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How to Win at Featured Snippets.
​ Now we know what featured snippets are, the next thing is that even though featured snippets have been around since[...]

Tags: Read more...

content

Is Content Marketing Sustainable?

 

News Bulletins

Is content marketing sustainable?


 The answer is, “it depends.” The right strategy depends upon the nature of the content market and your position in it. For example:


  • If you are entering a saturated content market you need to look at creating radically different and exceptional content. Less is more when it comes to content production. Another “me too” list post will sink without trace. In our experience it is better to focus all of your promotion on a single day to become the story of the day rather than spread your promotion and amplification efforts over a period of time.


  • In a saturated market you need to discover specific niches or networks where content is still gaining traction. We can see many examples where average shares are declining overall but rising on a specific network such as LinkedIn for content that is business focused.


  • In a market experiencing Content Shock promotion and amplification is critical, including paid promotion. You may need to spend as much or more time on content promotion than on content creation.


  • If you are already a leader in a saturated area producing more content may be a viable strategy to effectively create Content Shock for your competitors. In a more recent post Mark correctly wrote that Content Shock isn’t the problem, it’s the solution.


  • By producing high quality, core evergreen content, and also regular content such as news, updates and practical tips, you provide less opportunity for new entrants who will struggle to gain attention. However, suddenly publishing significantly more content is likely to result in lower average engagement as it takes time to grow your audience.


I decided to look at many niches and industries and in essence found, as the volume of content published increases there is a fall in average engagement in terms of social sharing. For example, if we take a specific topic such as influencer marketing, we can see from the chart below that there has been a significant growth in articles about this topic over the last three years and that this has correlated with falling average shares of these articles on Twitter.

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

Declining content engagement as publication volumes increase over time appears to be a common pattern.


Generally this decline in engagement can be caused by different factors. For example, the volume of content being published across all social media eventually exceeds the amount of interest. Interest in a topic does not keep rising forever, it reaches a peak and starts to fall.


Look at Bitcoin for example the interest in the new form of currency has had an amazing rise but just yesterday it had it’s biggest fall since it inception of 150million.


bitcoin



We all as marketers tend to get on the latest band wagon, even past the point of effectiveness. Other reasons for decline in engagement could be:

  • People may not discover the posts as their feeds get inundated with content on a topic.
  • There is not enough time for people to read and review content, possibly not enough time to even scan the headlines in areas where 1,000 articles are published each week on a topic (like content marketing).
  • As marketers jump on a trend, poorer quality content is produced that people don’t wish to share.
  • People might only share the top articles on a topic, so an increase in content doesn’t lead to an increase in sharing for latecomers.


kid on laptop curious with words

However, there is good news, there are always new and emerging topics of interest. A key challenge for content marketers is to identify and create content for these new areas of interest and to build an audience before it becomes saturated with content.

Is content marketing sustainable? The answer is, “it depends.” The right strategy depends upon the nature of the content market and your position in it.


blank thumbnail

For example:

  • If you are entering a saturated content market you need to look at creating radically different and exceptional content. Less is more when it comes to content production. Another “me too” list post will sink without trace. In our experience it is better to focus all of your promotion on a single day to become the story of the day rather than spread your promotion and amplification efforts over a period of time.


  • In a saturated market you need to discover specific niches or networks where content is still gaining traction. We can see many examples on certain social media platforms declining but rising on a specific network such as LinkedIn for content that is business focused.
critical linkedin


  • In a market experiencing Content Shock promotion and amplification is critical, including paid promotion. You may need to spend as much or more time on content promotion than on content creation.


  • What is content shock? Content shock is when there is an exponentially increased volume of content on a topic or industry than our limited human capacity to consume it. the interest wanes.


  • If you are already a leader in a saturated area producing more content may be a viable strategy to effectively create Content Shock for your competitors. Some people say, that if you produce more content and by producing high quality, core evergreen content, and also regular content such as news, updates and practical tips, you provide less opportunity for new entrants who will struggle to gain attention.


  • However, suddenly publishing significantly more content is likely to result in lower average engagement as it takes time to grow your audience.


The only sustainable long-term content strategy is to find an unsaturated niche and overwhelm the web with so much quality content that search engines discover only you (or mostly you). The strategy is this simple:

  1. Find an unsaturated niche.
  2. Consistently produce a volume of quality, helpful material aimed at a relevant audience (or persona).
  3. Never stop producing content so Google sees fresh results over time and the authority of your site grows.


competitive analysis


Dominating a niche early has extremely important long-term value because the search engines will continue to recognize and reward the authority your website accrues for a long time.


A key task for content marketers is to identify areas before they become saturated.


The good news is there are always new content areas and opportunities. These often stem from new technologies, research, and social and economic developments. If you are early in the content cycle you will want to focus on building your authority, reputation and trust quickly.


This means:

  1. Creating core evergreen content such as “what is” content.
  2. Creating unique, authoritative content based on research and evidence.
  3. Increasing your content cadence to keep your audience engaged and to provide less opportunity for new entrants while maintaining a certain level of quality.
  4. Content promotion is still important in an early stage market but less so than in a saturated market, hence you can spend more time on content creation than on promotion.

What is Content Cadence? Good content cadence helps the reader connect with WHO you are; it humanizes a brand, company, or business. In other words keep your content conversational, how you speak. This will keep your audience engaged.


attract


Understanding Your Content Market


There is no simple content strategy any more. The ideal strategy will depend on the stage of the content market and your position in that market. Ideally you will be spotting content opportunities early before they become saturated.


In saturated markets Content Shock means you need to produce exceptional content and focus heavily on content amplification.


Regardless of your business or topic, content marketing strategy must begin with an assessment of how Content Shock has affected your category.


Much of my research in this topic has been gathered by many different publications, but I have written this as I understand the situation with content marketing. You see, I have been a full time content Affiliate now for over 6 years.


In my mind the old cliché of “Content is King” is still my belief when it comes to being a very successful affiliate.


People in time can learn how to sell ice to the Eskimos, but selling is just a small part, you need to truly understand your audience and write quality content that they will return for again and again. Thus creating a very sustainable Affiliate business.


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

Now that I’ve discussed my ​Content Marketing Sustainability, I’d love to hear what you may have discovered about ​Content Marketing that isn’t widely known.


A good lot of my new subscribers, are complete novices to the world of affiliate marketing.


All knowledge from a basic level to an advanced level is going to further assist them in their journey’s to become successful affiliate marketers.


I guarantee that you will come across more ​Content Strategies online as you further and expand your research and knowledge base in this area.


This topic isn’t foreign to online marketers.


This short article is here to assist you not making any ​Content Strategy mistakes that I’ve made.


With this article, Affiliate Mastery Institute is hoping you remain better educated and up to date in today's growing online communities.


I want you to learn from me, and my mistakes.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.


We hope you've been able to learn more from ​Content Marketing Sustainability article today.


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


How To Promote Your Website
​How To Promote Your WebsiteDon't you want to grow your business? Well who doesn’t? The problem is it's hard to[...]
Create a strong VALUE PROPOSITION
Distill the various elements of desire, exclusivity, and credibility down into a clear, one-sentence explanation.​Solve a big problem-desire​Exclusivity - awards[...]
Digital Marketing
  ​Digital MarketingWhat is Digital Marketing? According to the Financial times Lexicon, Digital Marketing is the marketing of products or[...]
Limiting Beliefs
 ​Limiting beliefs are those which constrain us in some way. Just by believing them,we do not think, do or say[...]
Little Known Affiliate Programs That Pay Up To $15000 per Sale. (2018)
​Come November 2018, I have been a full time Affiliate. This takes me to 8 years! So you think you’ve[...]
Is Your Website Dead, or NOT Getting Traffic?
Affiliate Marketers, listen up. If you have built a website and it is sitting there not getting traffic, here are[...]
How to Win at Featured Snippets.
​ Now we know what featured snippets are, the next thing is that even though featured snippets have been around since[...]

Tags:

mindset

Limiting Beliefs

 

Limiting beliefs are those which constrain us in some way. Just by believing them,

we do not think, do or say the things that they inhibit. And in doing so we impoverish

our lives. ... Limiting beliefs are often about our selves and our self-identity.


Eliminate Limiting Belief


​To eliminate limiting belief, you first have to recognize what it is, that you do have it,

accept this, then you can deal with it's elimination.

 


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

Why do I talk about Limiting Beliefs, here in this platform for Affiliate Marketing.

To be a successful Super Affiliate there is no doubt that your mindset plays an

important if not the most important role in your overall success.


I have said it before and I will say it again. If you do not have the right mindset, then your affiliate business will not work.

​Time and time again I see people who try to build a business but are afraid to take action-because everything they've tried before hasn't worked. All they have seen is time, effort, and money flow out, with nothing coming in.



​People then beginning to question themselves and automatically assume that nothing will work. ​This is a really dangerous cycle to get yourself into. I was stuck in this cycle, I had limiting beliefs that nothing in my affiliate business was good enough.



​I had spent the better part of over a year to build my new internet business.

​I stayed excited because I used to make a lot of money, people around me were making ​tens of thousands of dollars monthly in affiliate dollars; other affiliates like me.



​The highest monthly made affiliate money every recorded was made in Perth, to a South African man. He made over $270,000.00 in one month!



​This kind of number is mind blowing to me and this is what helps keep me going. I know that one day I will reach this level. Destroying my limiting beliefs forever.


think socially

If you want above-average results, you have got to be willing to put in above-average effort.

Gain More ​knowledge about Affiliate Marketing! do whatever it takes to succeed. You will be told by the people close around you, ​despite this business thing-go get a real job. ​The fact that my family were saying things like, quit this online stuff, it will never work. I know now that looking through the eyes of experience, my lack of results had nothing to do with the affiliate business. It was all me.


I was focusing on all the wrong things. I was constantly jumping from one subject or software or system to the next, ignoring the fundamentals of what actually produces sales.

​When you constantly change direction, again, driven by your limiting beliefs, you end up taking an overly long path to your goal, which is to get customers.

​​This being said, what if, you have an hour to make a sale online right now, or something really bad was going to happen-what would you do?

  • ​First, identify who is most likely to buy the product you are promoting as an affiliate

  • ​Find out which websites they are visiting

  • ​Go buy some ad space there

  • ​Start getting traffic

​It sounds so simple...and it is! but most people like to over-complicate it, and take much longer to get to this end point.




increase web traffic

How do you identify you have indeed got limiting beliefs? People, every day of the week are changing, jobs,

 cities, relationships, houses, cars, diets, business opportunities. Is this you at all? but a small amount of time

 goes by, and the same people are surprised at how they are experiencing yet again the exact same problems.


Aggravations that stay the same keep bothering them, they have the same arguments with the new

relationships, they are receiving the same lowly pay. You see, they have changed their circumstances but not

 changed the most important, their beliefs.

 

​​Your thoughts and beliefs are in fact your invisible world, but these in turn create your visible world!!



types of content

​Funny really, when you work on all of this stuff, you

 are actually setting up your future. If you set it up

 correctly, have wonderful, positive thoughts about

 money, not the lack of but the fact that there is so

much money in the world, enough for you and I to be

 as wealthy rich as we want to be.


​Also face the fact that if you do not change the way

 your mind thinks then everything else will not change

 for the better either.


There is a favorite recording of mine that Earl

 Nightingale did back in 1957. It is old I know but

could not be more pertinent today than ever before. It

 is called the ​​Strangest ​Secret. 


One of the most important sections of the recording for me was You become what you think about most of the time.










Imagine thi​s, changing your thinking will change your life, forever. So instead of "money is hard to earn... I

 can't make a lot of money." You say- "money making is easy, making money is fun!" "Money is nothing but the

 measure of the value I create for other people." I create value for people every day. Listen to this recording

 from Earl Nightingale, keep listening over and over until you know and believe and change your limiting

beliefs.





ready to leave

At this point if you are feeling like the lady in this picture, then you need to stay here and keep reading!


Why?


​Because if you do not change the alternative for you is to always remain wrapped inside your limiting beliefs 

of... she does not know me, she has never been in my situation.

 

​What makes her any different from me?


If you are nodding at any of this then believe me, this is your gold nugget. You can do this, if I can do this,

 then you can do this too!


I know these two different pathways are extremely different, however, the change of mindset pathway

 leads to wealth beyond your imaginings, the other will keep you unhappy and wallowing in your self pity for

 the rest  of your life.


​The Wealthy FOCUS On Creating VALUE!

By staying focused on creating value in your life for others, then you are creating wealth for yourself. Next

 time you are composing a set of email messages for a campaign, think about the true value your offer at the

 end will be to your target audience.


Is your affiliate link not only a high paying commission link but it is of great value to your audience. Let me

​give you an example. You have a list of say 60 people who are all involved in instructing, holding classes, in

 the Alternative Health Niche. ​They have opted into receiving messages from you. Think about this, it is not the

​size of your list but the quality of your list.


 Let us say your list of 60 are all involved, no one opts out, and in your final email, your offer in your webinar

 is an offer they cannot refuse, how to get more customers - we all need more customers, right? ​So, 32 of your

 60 bought your offer, You receive, $1520 commission for each sale x 32= $48,640. Do you see the value in

 that?


The highest monthly made affiliate money every recorded was made in Perth, to a South African man. He made

 over $270,000.00 in one month!


​This kind of number is mind blowing to me and this is what helps keep me going. I know that one day I will

 reach this level. Destroying my limiting beliefs forever.


​So, I increase my ​​effort. If you want above-average results, you have got to be willing to put in above-

average effort.





never give up


Rich and successful people  have a fundamentally different view of money than poor and middle-class people.

 When you understand that money is nothing but the measure of the value you create for other people. This

 still resonates in my mind.

 

The notion of adding value, keeps coming up with every seminar I attend and every mentor I undertake, to

teach me more.


​Zig Ziglar, a well known sales trainer wrote, "You can get everything you want in life if you just help enough 

other people get what they want."


​Earl Nightingale states: "You become rich by enriching others"


​Brian Tracey adds: "the Law of Income States that you get paid in direct proportion to the amount of value you deliver."


​In my closing words in this blog post I want you to start asking a different set of questions. Instead of, how 

can I make more money? You need to ask, what problems do people have?


This takes the focus off you, you are selfish by asking, how can I make more money? ​

No one gives you money because you want more money. ​You'll receive money for the goods and services you

provide ​them.


Do this and you are on your way to winning the money game of life.


become a winner too


Now that I’ve discussed my ​Limiting Beliefs, I’d love to hear what you may have discovered about ​Mindset and Limiting Beliefs that isn’t widely known.


A good lot of my new subscribers, are complete novices to the world of affiliate marketing.


All knowledge from a basic level to an advanced level is going to further assist them in their journey’s to become successful affiliate marketers.


I guarantee that you will come across more ​ways to eliminating limiting beliefs online as you further and expand your research and knowledge base in this area.


This topic isn’t foreign to online marketers.



This short article is here to assist you not making ​the limiting beliefs that I’ve made.


With this article, Affiliate Mastery Institute is hoping you remain better educated and up to date in today's growing online communities.


I want you to learn from me, and my mistakes.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.


We hope you've been able to learn more from our SEO Blunders today.


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!


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a special invitation for you with speech bubble

Little Known Affiliate Programs That Pay Up To $15000 per Sale. (2018)

Come November 2018, I have been a full time Affiliate. This takes me to 8 years!

So you think you’ve got what it takes to be an Affiliate, one who makes it big?

How can I make you stop yourself from being among most Affiliate Marketers that barely make a dime online?


Well, this is exactly what I aim to do in this succession of blog posts! Take away all distractions and listen up.


When I first started out as a total newbie in the world of being an affiliate, involved in marketing, business and entrepreneurship, I spent hours a day which poured into months into content and my websites, hoping things would take off.


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

At first, I failed miserably. I followed every step I was taught, went to seminar days came home and implemented everything I had learned.


Why did I fail?


Because I was promoting products I could not relate to.


Selecting products solely on how much commission I would make per sale.


My every waking hour and mind focus was on the money, not on the product solving a problem for my audience. I did not know who my audience was.


Prime rookie mistakes as an affiliate marketer!


By not knowing who your audience is, by not being passionate about the products, then how on earth was I going to write compelling stuff.


Affiliate marketers are people, (many of them) who fail for many reasons.

Promoting terrible products, not being consistent in the promotion strategy they have selected and not being focused but letting ‘life’ get in the way of what their true long-term goal is.


Having the rich freedom lifestyle, the big affiliates achieve!

You know what?

There is one thing that separates the Super Affiliates of this world from the rest.


No, it is not a special button you press called get rich quick! It is a proven affiliate marketing strategy that works.


This is what I will impart to you in this blog post.


I have taken the time to study the super successful affiliates of the world and have determined what works.


I now have reversed engineered their strategies.

Here are some other factors you will learn from this blog post:

What to expect:

  • Affiliate commission fundamentals
  • How to find the best products to promote
  • Understanding the power of sales funnels
  • The best affiliate programs broken down by industry
  • Finding your own affiliate programs
  • Leveraging affiliate networks
Affiliate super hero

Is this a great Blog Post so far or what?



These are the list of features that make up a Super Successful Affiliate:

  • Don’t waste time constantly hopping from one new plugin or new method to others.
  • Maintain deep focus and remain consistent over a long period.
  • For the best marketing strategy, and to achieve the best of the best, you need to find the right affiliate program that has an outstanding commission structure.
  • Elite level marketers don’t waste time promoting products that produce one-off $20 commissions. It takes the same amount of energy to promote huge paying products.
  • Super Successful Affiliates align themselves with high paying quality affiliate programs.
  • These programs offer products/services that net huge commissions. These are the bread and butter of super affiliates of today.
  • But hang on a minute, these affiliate programs alone do not create wealth, not the wealth of these titans of affiliate marketing.
  • The biggest thing these titans do is share content, of many different types, that provide a ton of value.
  • By doing this the super affiliate is making a difference in people’s lives.
  • They are also establishing brand awareness that communicates their messages to the world via, mostly to truly remarkable people!

  • The successful super affiliate fully understands the power of self-education.
  • They constantly, are learning, and challenging themselves in many ways.
  • Finally, true success with affiliate marketing is as much about your head space or mindset, as it is about marketing strategy and know-how.

If you follow these features I have listed above, then there will be no stopping you. Once your mind is set to the right positive way, the rest follows.


brain-retrain brain


Next, let’s dive into Affiliate Commission Fundamentals.


content market


If you want to become a champion in the affiliate space and build a sustainable long-term business, you need to remember this one word…


Diversification.


When I first started out I was advised to pick one or two niches and stick with them.

Well I have come a long way since then and diversification is definitely one of my biggest attributes.

And you’re in luck because affiliate marketing has plenty of opportunities to diversify your income.


There’s only two types of commissions you should be aiming for as an affiliate, these are:


High-ticket product commissions


These products are typically sold on the back-end of a sales funnel (more on that in the next section) and cost upwards of $1000.


It doesn’t matter how good you are at marketing, if you’re spending your time promoting $20 products with no future upsells, you’ll struggle to build a profitable business.


For example:

Let’s say you’re going for a million dollars in a year.

To achieve this nice round number that contains many zeros, you’ll need to sell 50,000 copies of a product that costs $20.

Fifty thousand!


Good marketing can’t overcome bad maths.


On the flip side, if you’re promoting a product that costs $1000, you’ll only need to sell 1000 to make one million dollars.


If the product costs $4000 the number goes down to just 250.

Pretty powerful stuff, right?!


Recurring commissions


These types of commissions are extremely powerful.


Imagine referring someone once to a subscription service and getting paid healthy commissions every month for the lifetime of the customers’ subscription.


This is how you can build real wealth with affiliate marketing.


For example:

Every month I pay for an email marketing service called Aweber. These guys are the bee’s knee’s when it comes to email marketing for affiliates.


My plan costs me $69 a month.


You can sign up as an affiliate to promote AWEBER to other affiliates and earn a healthy 30% lifetime commission.

This means if you referred just 100 people at $69 a month, you’d be earning $2070 a month.


While this isn’t a huge amount of money, it compounds over time.


You’ll keep earning that $2070 every month as long as your referrals stay signed up.


And check this out — if you referred just 20 people a month, within a year you could be looking at a passive income stream of $4968!


Totally passive.


If you didn’t touch your PC for months, you’d STILL earn the same commissions.

That’s pretty incredible if you ask me!


This is just from one product, if you ran 10 products per month, how would that be?



This is where the diversity kicks in as there are various commission structures available with affiliate marketing.

The example above is one income stream, you need to now focus on recurring as well as high ticket commissions.

Here is another great example there is one of the best Affiliate training and complete programs out there that do pay up to $15000 for one sale.


The company is called MOBE


They have a smaller commission of $1250 for one sale as well but they are a great company.


So, example, if you sold 4 x 1250in one month through a video promotion or a solo ad then that would be $5000 per month.

Now from just 2 different products per month you are earning $9968 per month!


Things are looking great at this point.


Stay tuned as in my follow up blog post we will understand the power of sales funnels and more breakdown on finding the Best Affiliate Products to promote! Stay tuned.



be creative



Now that I’ve ​given you a taste of my high end affiliate programs, I’d love to hear what you may have discovered about ​High paying commission affiliate programs yourselves that ​aren't widely known.


A good lot of my new subscribers, are complete novices to the world of affiliate marketing.


All knowledge from a basic level to an advanced level is going to further assist them in their journey’s to become successful affiliate marketers.


I guarantee that you will come across more ​tips and tricks online as you further and expand your research and knowledge base in this area.


This topic isn’t foreign to online marketers.


This short article is here to assist you not making any ​Affiliate linking blunders that I’ve made.


With this article, Affiliate Mastery Institute is hoping you remain better educated and up to date in today's growing online communities.


I want you to learn from me, and my mistakes.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.


We hope you've been able to learn more from our ​Little known Affiliate programs that pay well today.


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!


How To Promote Your Website
​How To Promote Your WebsiteDon't you want to grow your business? Well who doesn’t? The problem is it's hard to[...]
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Distill the various elements of desire, exclusivity, and credibility down into a clear, one-sentence explanation.​Solve a big problem-desire​Exclusivity - awards[...]
Digital Marketing
  ​Digital MarketingWhat is Digital Marketing? According to the Financial times Lexicon, Digital Marketing is the marketing of products or[...]
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kid and a person in mime words

Is Your Website Dead, or NOT Getting Traffic?


Affiliate Marketers, listen up. If you have built a website and it is sitting there not getting traffic, here are my 3 Top Tips to fix this today!


Before I begin, I have to say please turn your mobiles to silent, do not be distracted by any outside entities. 


Affiliate Marketers, in my experience, can be easily distracted. (I know I do).


Now you are focused on what I have to say?... thank you.


1/ Your website content needs to be thorough, what does this mean?

 

This means that at the end of your content you are to leave the reader with no questions to ask.


You have covered every possible answer to your topic even before the person reading can formulate a question.


If you do not you will lose your potential customer.


Also remember to use your keyword terms in your content, but in a language that flows and creates curiosity and when at all possible evokes emotion.


2/ I have said this before and I will say it again, "Your Title Tag and Meta Description must be optimized with your search term keyword phrase."


3/ Google actually gives us a tool for free to use to help us do steps one and two more effectively.


It is called "Google Search Console".


Now, if you are not using this tool, you are behind before you start..


Sign up if you do not have an account and you will see how terrific it is for your affiliate marketing business.


I will include screen shots, and a video to assist you in these endeavors here now:



close down distractions

The tools listed in the screen shot above are available FREE through Google Search console


Honestly, to get your website traffic moving toward your website, and getting your site picked up by the SERPS, where does it need to be?


Position '1' or '0' right?


​So, this is not rocket science people!


Follow the instructions laid out in each of the listed tools on Google search console and you cannot go wrong!!


When you add your site to Search Console, it may take some time before diagnostic and other data is available.

 

This is normal; it can take some time for Search Console to gather and process data for your site.


Search Console provides data based on site visits and links to your pages.


You need to get the word out about your web site to get more people visiting and naturally linking to it - that is, of course, after you've built a web site that people will want to visit and link to.


The more links to your site on the web, the more likely it is that Google-bot will stop by for a visit.


Once Google starts crawling your site more often, you'll notice that Search Console will begin to show more detailed data, and that this data is updated more often.



what search engines do

We have talked about content and being very thorough in giving all you can to covering all requirements of your focused topic.


Now let me remind you of your Title and Meta Description.


Remember these can be picked up by the search engines, as mentioned in previous posts as featured snippets, so, it is vital you keep up your research when thinking of

titles and descriptions.  


We research in internal page and blog post titles as well.


So, you can choose to use, Google Adwords, or there is also another software called Webfire.com


I always Google.com browser to search. 


I mention this because no matter what country you live in your search browser will default to your own country.




 

I want to give you plenty of examples here of researched phrase terms. I will use the wealth niche as an example.


Cash Flow Formula


Is Money Wealth


Wealth is Abundance


Do Power and Money Relate


Note here that in my research all of the search phrases above do evoke curiosity, are in the mega millions for searches, consist mainly of three words and at the time of searching were all available as domains.


Also no one else owns or has them!


key-hole-curiosity with words

At the Affiliate Mastery Institute, our eLearning is forever evolving. 


This is because our team realize that in order to keep in front of the pack we need to be the leaders in Affiliate Marketing.


eLearning consists of 2 things, the internet and teachings.


I always have freely stated I have no degree in computers or the internet as far as skill is concerned.


My teachings are that of my own experiences and those of my members.


Everyone who takes on being an affiliate can benefit by:

  • working from home
  • choosing your own hours
  • selecting the niche (market) that you are interested in
  • being your own boss
  • making entrepreneurial decisions
  • no cold calling
  • no stock to worry about

I mention this here, because as we start our journeys, we are focus and excited.


Do not wain on your goals and never impose limiting beliefs on yourself.

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

I digress! (See it happens to the best of us too)


Back to getting the traffic you need for your website to generate the profits you are seeking.


now, with following and putting into action the 3 steps above you are well in front of the pack so

to speak but now here are my 3 gold nuggets that are my sources of what I do:


1. You need to go out there and find someone in your niche who has a lot of traffic but is really

not well known. This is a huge niche on it's own but here is the thing. Unknown bloggers in your

niche are out there, I call these people influences.


2. You can approach these guys and ask, "How about I interview you?" or, "Do a video and place it on

my blog and my website and I will post it on YouTube as well." A win, win situation all around.


They have the visitors already, your site will win from that alignment.


This is a systematic grind, it works but most people are too lazy to do it.


3. Once you have a list of businesses in your niche that are at the top, use buzzsumo.com


Put this list into an excel spreadsheet.


Create your email messages, pay someone from upwork to collate the list and once you have been

approved press send.


By seven months – 10 months in you will have 100 thousand visitors per month.


Example below and note I obtained this list in seconds through ​BuzzSumo.com just from the Free plan.



wealth Twitter Influencers

Why does this work?


What are we trying to achieve here?


How does buzzsumo give me more visitors? Let me break it down some more...


Do I need to pay for traffic?


What are some other ways of generating traffic to my affiliate marketing website/s?


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.


We hope you've been able to learn more about traffic generation today. That was the aim here, and if at first you don't succeed, try and try again!


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©

Tags:, Read more...

newspaper-snippets with writing

How to Win at Featured Snippets.

Now we know what featured snippets are, the next thing is that even though featured snippets have been around since 2013 many SEOs let alone Affiliate Marketers have ignored the process of trying to capture them as a strategy.


You see, more recently if you look at wikihow for example, they report, that currently 30% of searches have Featured Snippets.


All of us know, that with the voice search added to mobiles and computers alike, this figure is going to rise dramatically.


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

In fact, this is the reason for me writing this and the last Blog posts.


Never before has the position “0” being the top position on search engines, been more important to strive for than now.


In your snippet, the query question must be answered in the first sentence.


We cannot apply for a featured snippet, it is only picked up by the SERPS, if your snippet answers the query direct.


In other words, this position primarily is used to answer search questions or topics in a short and concise manner.

white hat seo

To assist in getting you to rank in the position “0” there are 9 things you need to know about featured snippets.


  • As we already have established the first one is, you can’t create featured snippets.
  • You can capture featured snippets from others.
  • At least page 1 rankings are required.
  • Analyze and identify opportunities
  • Grammar matters
  • Think inverse pyramid
  • Formatting matters
  • Featured snippets are expanding, becoming more diverse and
  • Look at the “People Also Search” box


extra detail snippet

Now that I have listed the 9 things, let’s consider each one more closely, so that you have a better understanding, of how to achieve the all-important position “0” for your affiliate websites.


You Can’t Create Featured Snippets


Google creates featured snippets at their own discretion.


No matter what you do from an SEO perspective you can’t force the creation of the featured snippet.


You Can Capture Featured Snippets from Others


The best way to acquire featured snippets is to first utilize a tool such as SEMrush, Moz Pro, or Ahrefs Site Explorer.

 

Using these tools, you can see where your website ranks for search queries, and based off those current rankings you can see which queries currently show featured snippets and in what format.


Example from Ahrefs:


ahrefs-featured-snippet

Page 1 Rankings Required


Unless your page ranks on page 1 for a search query that triggers a featured snippet, getting one will be nearly impossible.


In fact, Ahrefs performed a study and found out that 99.58 percent of all featured snippets are from sites that rank in the top 10 of that search term.


Analyze & Identify Opportunities


Now that you have found a featured snippet for a keyword you rank on page 1 for, it’s time to try and capture it.


What is the current site doing well to answer the user’s question?


What could be improved and provide a better experience for users searching for that topic?


Build out your content in a way that will provide a better answer.


Grammar Matters


Be very sure here, what is your target market. Why?


If you have grammatical mistakes in your heading or description, it could trigger removal from position 0.

 

Remember, the US market spell things a bit differently to Australia. There are other language suggestions to follow, depending on your target market.



inverse pyramid

Think Inverse Pyramid!


What is an Inverse Pyramid?


The inverted pyramid is a metaphor used by journalists and  other writers to illustrate how information should be prioritized and structured in a text.

 

You want to try and put the answer to the featured snippet towards the top of your page.


Start with the answer and then supplement the rest of the content on that page with information so the user could get everything answered in this one place.

Formatting Matters


If the current featured snippet is in a table format, make sure your answer is in a table format.


If the current featured snippet appears as a bulleted list, make sure yours is as well.


And so on.


Featured Snippets Are Expanding, Becoming More Diverse


While featured snippets have been around for a while, their types and displays have expanded recently.


Take for example, the job search (screenshot below), that shows local jobs once the query is typed into Google.


As these continue to expand and diversify, there will be even more opportunities for businesses to rank in this position.


Look at the “People Also Search” Box

Looking at the results in this box can not only help you to answer relevant questions but also spark ideas for other content you can write to help your SEO efforts.


These searches are almost always related and can really help to get insight into other related keywords.


save adwords as

A featured snippet is the first thing people will see on many search engine results pages.


Getting your site into this highly valuable space as part of your SEO efforts can really help to improve your visibility.


As mentioned, these featured snippets are different than standard results placement.


You can achieve Position 0 if you make effort in content creation on your site, especially when it comes to answering questions and paying close attention to the questions users are asking via search.


As time goes on, there are likely to be even more types of featured snippets on the Google SERPs (think of the jobs search example above), and there will be even more opportunities to be visible in this space.


By changing the description in your All in One SEO plugins page, (if this is your plugin you use), to reflect the points above, you are simply, from a search perspective, igniting your existing website.


If your website has all the formula for an affiliate site but not getting traffic, just plateaued, then this is just one way to get your site off that plateau and on the rise.


Finally, in reflection to getting your site to rank position “0” do a checklist up for yourself, follow the 9 points listed in this blog post article.


Also, look at the rest of your site with fresh eyes, asking yourself 4 key SEO strategies:


  1. Would you buy from your site, looking from the outside in?
  2. Do you have original content, throughout your site, that is full of helpful information that is going to capture your audiences attention?
  3. Are your pages and posts, search engine optimized?
  4. Do you have <Alt> tags that are relevant on every graphic on your website?


We believe these are the 4 keys that drive our ranking abilities, when we are developing our website/s. You need to start making these 4 keys a priority with your affiliate marketing website/s too.

increase web traffic



We want you to learn from our mistakes, never start up an online business blind. Get some insider knowledge first, from those that have been in the industry for a number of years, and continue to thrive.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.


We hope you've been able to learn more from our ​Featured Snippets post today.

If you'd like to leave a comment with more of your own experiences please feel free.


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!


How To Promote Your Website
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featured_snippet.max-1000x1000

Just What Are Snippets and Why is Google So Interested?

First of all I am writing this article because I am as interested in finding out more about this topic.


I figure if I am interested then I know there are many other Affiliate Marketers out there interested as well.


What are SNIPPETS?


Snippets are bits of text that live below the links of various search results from search engines.


This is why at the Affiliate Mastery Institute we advocate you use up to 160 characters in your description box on your all in one SEO page.


This is where the search bots, crawlers and search engines in general will extract this text from.


This text has always been a basic key-worded phrase, that give a description of your site. Now this is where it all gets a bit interesting...


Search Snippets have recently been confirmed to be increasing in length and will soon be more dynamic.


The user-friendly blocks of text that describe how a page relates to a given query are currently restricted to 160 characters.


Under the altered state, however, these snippets have grown to roughly 230 characters, on average.


What does this mean for us as Affiliate Marketers?


It is time to be great in 2018!


Go through all your websites, SEO pages and make sure your description meets these guidelines of up to 230 characters.


Do not worry that WordPress will place a red mark on this. WordPress will update to this information in due course.


The important thing now, is to get ahead of the pack, keep your websites on the top of search engines.

Here is a good example:


snippet

As you can see from the screen shot above, in the Google.com search over 280M searching for the combination of these words, our site is top 5 places on the page of Google!


The first snippet is 160 characters, currently, but will be beefed to a more descriptive 230 characters.


Example 2:

website example

This is a different site of ours. Shadow Face Art, 149M searching for the combination of these words and we are number one on the Google.com search!


Again, the snippet meets the current guideline but will be changed to meet the new standards.


I cannot express the importance to you that a simple thing like this will make such a difference,

  • WHO BUYS FROM THE 1st PAGE SEARCH?

When your sites are in that position your followers, conversions and money in your pockets goes up!!

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

Now, here is an extract from Google’s Keyword Blog, the company stated:


“Today, we’ve added more images and related searches inside select Featured Snippets to help you learn even more about your topic, or to discover new things related to your interest.”


In addition to expanding certain Featured Snippets, Google will also be augmenting its Knowledge Panel to incorporate related content or searches:


“For example, while looking at the Knowledge Panel about skiing, you’ll see related searches for sports such as snowboarding directly inside the result.”


FEATURED SNIPPETS


Featured Snippets, for those who are unfamiliar, is the block at the top of the SERPs that provides an extracted answer from a given webpage.


They differ in that Google pulls the information from one of the organic listings on the first page of search results, and Google gives that website credit via a link.


Types of Featured Snippets


Generally, featured snippets fall into one of three formats: the paragraph, list, or table snippet.

types of snippets

Let’s review what these look like in the search results, and what types of queries are best suited for each.


The Paragraph Featured Snippet


This is the quintessential featured snippet we all know and love.


Google extracts text from a page in an attempt to answer the searcher’s question.


The way to make this kind of snippet help, instead of hurt, your click-through rate, is by answering the question immediately, and then including additional information that sparks the searcher’s interest and encourages them to click through.


FAQ pages are perfect for answering multiple short questions at once, while dedicated blog pages are better for more complicated questions.


paragraph snippet


You’ll see paragraph snippets for questions like:

  • How to do/get…
  • Who is…
  • Why is…
  • What is…
picture list

​​The Numbered List Featured Snippet

These featured snippets often list out steps that explain how to do something, such as recipes.

the numbered list featured snippet


What’s great about the example below is that it’s instantly clear that this will take you through the process step by step, but searchers are likely to click through to see accompanying photos or read the extra details.


extra detail snippet

​You’ll see numbered list snippets for:

  • Recipes
  • DIY tasks
  • How to…
  • How do I…


The Bulleted List Featured Snippet


This is one where content managers and SEO pros can both rejoice.


List​ articles are made for these types of featured snippets, whether you’re ranking items or simply listing them.


Bullet list


The Table Featured Snippet

Table snippets are surprisingly popular, making up 29 percent of all snippets. Google really likes to show off its capabilities with these.


It doesn’t just pull the information and spit it out the way it’s formatted – it can pull the specific information the user is looking for, and recreate its own table, as in the example below.


This website actually shows a sortable list of the top auto brands, according to 2016 and 2015 sales, % change year over year, and market share in 2016

and 2015.

table featured snippet

But because I searched for “2016 car sales,” Google scrolled to the bottom of the table to pull just what I needed and created its own table listing the aggregate numbers by brand for 2016.


aggregate number by brand


The above example is a sortable, dynamic table, but you don’t have to be fancy for your table to rank as a featured snippet.

 

The information Google pulled for the following snippet is a simple, static, non-sortable table.


non sortable table


Featured snippet tables can also be more than one column, so don’t feel limited by the amount of information you show.

Featured snippet table with more than one column


In fact, when aiming to rank for a table featured snippet, remember that size can work in your favor: make sure your table has more than four rows to


 increase the chance of people clicking through to your site.


You’ll see table featured snippets for:

  • Lists
  • Pricing
  • Rates
  • Data


The YouTube Featured Snippet


When you think of featured snippets, think beyond your website. Google pulls these from YouTube as well, so ensure you’re optimizing your videos to get chosen. Google may show a specific clip from the video itself:

youtube featured snippet

​Or answer the searcher’s question using text from your video description:


video description snippet


You’ll see YouTube featured snippets for:


  • Any type of query that merits a featured snippet, with the exception of tables (which are hard to illustrate via video)


The Two-for-One Featured Snippet


Sometimes Google pulls from more than one site to answer a person’s question, as in the example below.


The text is from Cosmopolitan Magazine while the image is from YouTube.


two for one featured snippet

By doing this you Increase your chances of ranking for a featured snippet by including helpful, illustrative imagery with your content.


You’ll see two-for-one featured snippets for:


  • Any type of query that merits a featured snippet and could be better illustrated with a table.


Stay tuned as our next post which is all about How to Win at Featured Snippets (Coming Soon!)


I want you to learn from me, and my mistakes.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.


We hope you've been able to learn more from our ​SNIPPETS today.


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

How To Promote Your Website
​How To Promote Your WebsiteDon't you want to grow your business? Well who doesn’t? The problem is it's hard to[...]
Create a strong VALUE PROPOSITION
Distill the various elements of desire, exclusivity, and credibility down into a clear, one-sentence explanation.​Solve a big problem-desire​Exclusivity - awards[...]
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How to Win at Featured Snippets.
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Tags:, Read more...

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