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Author Archives: Admin Support

Re-purpose Your Content

Hi all,

I first heard about re-purposing your content that is on your website, I did not take it very seriously, thinking that it is too much work and for what gain?
I have more recently been learning the value of this powerful stratedgy. Please I urge you not to dismiss this as once you action it withing 30 days your website traffic starts to double, triple and even more.

generating more $withAMI

The very first thing I have learned, is that by digging out the archives of your website, update to what is current on that topic and first up convert this blogpost to a slide share using emotion pictures with killer captions to bring your old content to new life.

There are many ways to do this, some of them are, using your current content as a slide view, which is choosing images and put appropiate captures on the images to get your point across. The next is turning yourcontent into an infographic, a podcast, a video, post it to you tube and vimeo.

Have I got your attention?

grab my attention

Once you have done this for one page of content then continue to do this for all the other content on your

Read more...

Be Happy

Affiliate Program Promotion Tips

​​While I know many of you, myself included have many products of their own as well as affiliate products to promote, i am writing this blog to share many tips for promotion of these products.

​Firstly, let's look at Affiliate Promotion tips from the FIVERR Marketplace. You are all familiar with Fiverr, right? 

The CPA Offers for the Fiverr Marketplace have been among our top performing offers for a VERY long time. The first fiverr offer on PeerFly launched in 2012! Most of our Fiverr offers are setup on a flat-rate CPA basis where PeerFly affiliates get paid each time someone uses your link to register for an account on fiverr.com and completes their first gig purchase. Payouts range from $12 to $40 for our standard fiverr offers (depending on the category) and as much as $80 for fiverr pro.

We recently spoke with our friends over at fiverr to get some of the most up to date info to help you successfully promote fiverr to your audience. Check out the Q & A, and afterwards we will share a brand new BIG TIP that of a specific subcategory on fiverr that is ON FIRE currently.

1) For those that don’t know, what is Fiverr.com ?

Fiverr is the world’s largest marketplace for creative and digital services, including graphic design, copywriting, voice overs, music and film editing, Program and Tech and many more.. Fiverr’s mission is to champion the entrepreneur in us all by giving entrepreneurs, freelancers, small businesses and even enterprises the resources they need to get things done in the new economy.

2) What makes Fiverr different from your competitors?

Fiverr runs a productized SaaP (service as a product) marketplace. Whereas our competitors run on a high-friction model where freelancers have to be on tap 24/7 to submit proposals and bids, Fiverr runs on an e-commerce-like model; Freelancers on Fiverr pre-scope and pre-price their services, so that when potential buyers see their gig page, they know exactly what they’re getting and for how much. If it looks appealing to them, they can purchase the service with the click of a button – similar to buying a product online. No negotiating, no proposals, just work!

3) What are the most popular Gig categories, by volume of purchases?

Some of our most popular categories on the platform include graphic design, video and animation, writing and translation and programing and tech. As you can imagine, these are all areas that small businesses and entrepreneurs need a lot of help with in the early stages of their companies.

4) What percentage of Fiverr transactions are occurring on mobile compared to desktop?

As of right now, 40% of Fiverr business comes from mobile. The mobile affiliation traffic is on a high increase and has huge potential. It’s growing in hundreds of percentages in the past months and currently is 25% of affiliates traffic.

5) What are the top 10 countries by volume of orders?

U.S. is our largest market with the UK coming in second. Not far behind are CA, AU, NL, DE, SCAND, FR.

We are available all over the world, English speaking GEOs would work better.

6) Are there any common demographic information points that are common among the majority of customers who purchase a gig on fiverr?

The majority of Fiverr users purchase Gigs for their business needs, and their shared characteristic is them being owners of small/medium businesses and entrepreneurs themselves.

Fiverr is THE place for the Office Hero.

7) What categories, niches, or markets are best on fiverr in terms of engaged customers who purchase larger priced gigs or make return to purchase multiple times over the course of time?

Fiverr launched the Fiverr Pro services, which offers a high end service and quality Gigs, with the same hassle-free process; you can reach out to hand vetted professionals and hire renowned designers, writers, filmmakers, etc. Those are a real game changer and bring a lot of value to both buyers and sellers.

8) What ad types do you believe lead to the best results?

The best ads are native content (articles, reviews etc.) with referral links. Also, we offer short text links and branded banners.

9) Is there an age range for Fiverr’s ideal customers?

Fiverr’s ideal (and actual majority) customers are between the ages of 25-45.

10) What types of sites are the best audience match for Fiverr potential customers?

New customers can come from anywhere, but the sites that we typically target are dependent on whatever news we are pushing on them. For instance, when we launched Fiverr Pro back in June, we targeted a number business and technology publications, while also focusing on vertical publications in the marketing, design and IT space.

 

11) What information do you think is important for an affiliate to communicate to their audience about fiverr?

Fiverr is the world’s largest marketplace for creative and digital services, including graphic design, copywriting, voice overs, and music and film editing. Fiverr’s mission is to champion the entrepreneur in us all by giving entrepreneurs, freelancers, small businesses and even enterprises the resources they need to get things done quickly, flexibly and fearlessly so that they can thrive in today’s always-on world. Fiverr’s global community of freelancers have delivered tens of millions of high-quality Gigs from over 150 service categories across 170 countries.

Fiverr is a global online marketplace offering tasks and services. Freelancers use Fiverr to offer services in more than 150 categories, to customers worldwide. Currently, Fiverr lists more than three million services on its site.

12) Do you have any example Ad Headings and Ad Copy that is short and sweet and leads to good conversion rates?

Fiverr – Top Talent Around The World

Don’t Just Dream, Do. Freelance Services For The Lean Entrepreneur.

Fiverr – Do More On The Go – With Talented Freelancers

Bring Your Idea – We’ll Handle The Rest

Start, Run, & Grow Your Business On Fiverr – Freelancers At Your Service.

Fiverr Is Taking Over – Freelancers At Your Service

You’re Busy. Hire Someone To Do It For You Instead Of Reading This Ad.

13) Do you recommend any specific traffic sources? If so, which ones?

ANY! SEO, Blogs & websites, SM, Podcasts etc. Note that in general, sponsored ads on search engines that display the Fiverr URL or on SM (linking to Fiverr and not to your website/webpage) are not allowed. A sponsored link to Fiverr’s website through your ID may mislead the user/ the regulator to believe the advertisement was sponsored by Fiverr.

14) What categories do you think would be the best fit for an affiliate who is just starting to promote Fiverr?

Since Fiverr’s target audience is everyone, everywhere, this depends on the affiliate’s audience. The broad range of services, including over 150 sub-categories, gives you the power to attract the widest range of audiences. Some of our most popular categories on the platform include graphic design, video and animation, writing and translation and programming and tech.

15) Is it helpful for affiliates to translate banners into the predominant language of the country they are promoting in, or do they see better results with the english banners?

Most of Fiverr’s users are English speakers and Fiverr.com is in English. But since Fiverr is available in over 170 countries, translated banners can attract and engage local traffic.

Thanks so much for this information, Fiverr!

If you’re interested in promoting fiverr.com, simply search for “fiverr” in your affiliate dashboard and select the most relevant category. For the “main” fiverr offer, you can check out offer 19690 “Fiverr – All Countries”.

Ready for that big tip? For those of you who have noticed offer # 40896 “Fiverr: Gaming Gigs” you might have already figured this out. Gaming related gigs including “play along with” services on games such as Fortnite, OverWatch, PubG, and more are BLOWING UP right now. If you have any gamer related traffic, it’s a great time to promote fiverr to your audience.

But wait, there’s more. The client has recently upgraded the LP funcionality of EVERY affiliate link with a suggestion to the user to register. This has increased conversion rates more than 5% with some sources.

Good Luck with your affiliate promotions and let us know if we can do anything to help you succeed!

[Compliance Warning – do not sign up for fiverr yourself using your affiliate link, or get a friend to sign up for fiverr. This offer, as with nearly every offer on PeerFly, is intended for affiliates to utilize to promote the client’s site and bring in large numbers of new users that are actually interested in the products/services on fiverr.com. When you try to get friends to sign up for something they don’t want just so you can get the commission, there are going to be numerous indicators to the client that this registration is not a typical interested user. Contact your AM if you have further questions on this. ]


​Next up an Affiliate Network PeerFly. 

PeerFly is a one-of-a-kind cost-per-action based affiliate ad network.

Unlike other affiliate networks, our system is custom built from the ground up so we don't depend on unreliable hosted mechanics.

We work with publishers from all over the world, with any amount of experience, and in every vertical. If you’re motivated to learn how to make money online, we want to work with you.

Affiliate publisher applications are typically reviewed within 3 days. 

Earn big.

PeerFly publishers have earned millions of dollars and now it’s your turn. Join our unique affiliate network and start making money from the 2,000+ offers we have live and check out the tools and resources we have available to maximize your earnings!

​The main things I have learned on my Affiliate journey are:

​AME

  • ​Always add value
  • Make a difference and
  • ​Enrich people's lives.

Affiliate Mastery Institute signing off for now, more interesting Affiliate blogs to follow. As always thank you for reading.


Read more...

Christmas shopping

Christmas Cheer from our Affiliate team!

It seems  that the years are flying by, the older I get. I must say, my posts are getting fewer, and this is not for any reason other than I am always learning from information on the internet. Meaning, I am posting when I have something of value to post.

During this festive season, it is a great time to reflect over the past 12 months and see how I can always make adjustments and improve my Affiliate Business. Big changes for 2019 and 2020 and I love this about the internet, I love the challenge and change!

I  know many of you out there are also striving for a big change in your life such as in lifestyle, work, family, maybe even location of where you are going to live!

I believe that one of the biggest changes I have made throughout this year is to de-clutter! De-clutter my home, my office, my files on my computer,my head. Helping my head de-clutter is becoming easier. Difficult at first, but I have found that by de-cluttering ‘stuff’ from my surroundings, makes me feel more at peace within myself. This enables me to focus better on the things that matter.

Oprah says it all

Then,

Tags:, Read more...

why-good-graphic

The end to Google+

I suppose you have all heard about Google+ closing. I do not think it is quite the end though. This is an extract from the company,

You can but at the present moment all links are working still. Google+ states also, “However, Google+ will continue as a product for Enterprise users. It’s by far the most popular use of the social network. Therefore, the company has made the decision that Google+ is better suited as an internal social network for companies, rather than a consumer product. Google will announce new Enterprise-focused products for Google+ in the near future.”

 

So hold off at the moment is my advice.

Google says it discovered and patched the problem with its Google+ social network in March yet decided not to disclose it immediately.

ok so as an affiliate, what did Google+ offer anyway? For me, it was a gateway to ease into analytics and other Google products for my websites. Why do affiliates align their websites with social media platforms in the first place?

To engage with others, hopefully in the same niche, to increase the traffic or people coming to your websites, therefore, increasing exposure of your Affiliate products and services.

Why do you interact with Social Media platforms? I would love to hear from you. Drop me a line. info@affiliatemasteryinstitute.com

Google also says,

Tags:, Read more...

give value and help

How To Promote Your Website

How To Promote Your Website

Don't you want to grow your business? Well who doesn’t? The problem is it's hard to grow your business and market, ​unless you have a big marketing budget, right? That’s a bunch of bull​dust.

You don't need money to market your business. Today I'm going to teach you how you can market your website when you have no money to spend on advertising. The beautiful thing about the web is social media being free. It doesn't cost to be on there. The second beautiful thing about the web is you can create content in any form. It can video, it can be text, it can be audios like podcasts.

Creating these types of text formats or content and then pushing out on social media is a great way to get more traffic.

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

If you're trying to market your website and you don't have any money to spend

on advertising, here’s what you want to do. First, go to Quora and type in all the questions people within your ​niche may have. You'll start seeing tons of questions and popular ones that are getting a lot of votes. Go into those questions, answer them.

By helping people out you'll notice that more people will see who you are, they'll come back to your website, and then they'll purchase. It really is that simple. You go to my Quora page on Neil Patel, you'll notice that I've responded to hundreds of questions and I get hundreds and thousands of views on my Quora questions and my profile each and every single month.

It's a great way to leverage their traffic to generate traffic back to my website and sales. Best of all, I don't have to spend any money to do that. The second thing that you should be doing is posting your content on social media.

Albert Einstein

You write a blog post. Post it on Twitter. You write another blog post. Again, post it on Facebook, Twitter, LinkedIn. The possibilities are endless. Continually share your content everywhere. You know what I do?

I write a blog post once on my website. Then I post the same content on LinkedIn. After adding a few paragraphs on

LinkedIn, I say, "Hey, click to continue reading the rest. "It makes them go back to my website to read the rest of the article.

I also put a snippet on Twitter, because it only allows 140 characters, causes people to come back to my site. So, sharing your content on social media is another great way to get traffic. It's that simple. Go respond to people who are asking questions on Quora.

Go to Twitter. Look for people who are asking about stuff within your field. So, if someone's asking about marketing related stuff, I would go on Twitter and just respond to them in 140 characters.

Heck, I can even link to my own website if I have content that also answers their question. It's a great way to get more traffic. You know if you don't have a popular Twitter profile, or you don't want to use Quora, just google for forums within your ​niche.

10 smm to do

So, if you're in the marketing space,

just google marketing forum, F-O-R-U-M. You'll see a list of forums. Go to them.

 Respond to questions that you can answer. In the footer of each of your forum responses or in the signature link to your website. This will get more visitors back to your site. More traffic means more sales.

Picture this: You’ve just published your website. Within minutes your site is flooded with traffic and it’s already paying dividends. Sound too good to be true? Good! Because it is.

Getting visitors to your site doesn’t just happen overnight. It takes quite a bit of work. But promoting your site doesn’t have to be a daunting task. Here are four quick tips to start grabbing the attention your new website deserves.

Content marketing means using the content you produce as leverage for engaging your audience. By creating a variety of useful content like blog posts, podcasts,

webinars, infographics, newsletters, and videos, just to name a few you build credibility and trust with potential customers. Start by determining what is valuable to your target audience, then tailor your content directly to them.

Content marketing requires consistency and planning, but above all else, focus on keeping your content fresh and timely.

Search Engine Optimization, or SEO, consists of a variety of techniques designed to get your site placed higher in search engine results and it’s essential.  If you don’t optimize for search engines, you probably won’t be found by the 94 % of people who only view the first page of Google search results.

Good SEO starts with regularly generating keyword-rich content, creating a positive user experience on your site and making sure your site’s internal links function correctly.

content

Remember:

93 percent of online experiences begin with a search engine, so getting SEO smart will help you find more potential visitors. To learn more about SEO techniques, check out this video. ​Why SEO is crucial to internet marketing

PPC is a paid advertising model that allows you to bidon keywords on top search engines. When you win that auction, your ads appear at the top of search engine results. To start utilizing PPC, you need a Google AdWords account.

Research keywords related to your site, select them, and choose your bidding amount. From there, you build a search campaign that involves more details — including writing your copy and choosing where choosing where your ad will run. PPC advertising isn’t free, but it can lead to a healthy ROI. Still want more 411 on PPC? Guess what? We've got a video for that too.PPC Advertising Basics

Email marketing is a promotion strategy that involves sending one email message to many people and is permission-based so customers have to opt-in. Instead of trying to reach them on social media or through organic searches, you are given access directly to their inboxes. It’s especially useful for its real-time feedback. Just keep these best practices in mind before you hit send: Get permission before adding new contacts to your mailing list. Make sure you

proofread all your email copy for mistakes and errors. And double check that all links you're including work properly.

increase web traffic

To get started, sign up for an account with an email marketing service like Constant Contact, Send Grid.  They'll help you get everything you need to get your email marketing campaign up and running to figure out which of these four marketing strategies are best for your Business, Analyze your options based on your goals, capabilities, and resources. 

There are tons of other great ways to promote your website, but this will get you started. For more in-depth tips on how to drive traffic to your website, click here to visit the Affiliate Mastery Institute website. Thanks for reading.

 And remember to hit that subscribe button.


building your affiliate websites with AMP

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Now that I’ve discussed my top ​Website Promotion Tips, I’d love to hear what you may have discovered about ​Website Promotion that isn’t widely known.


A good lot of my new subscribers, are complete novices to the world of affiliate marketing.


All knowledge from a basic level to an advanced level is going to further assist them in their journey’s to become successful affiliate marketers.

I guarantee that you will come across more ​Website Promotion tips and tricks online as you further and expand your research and knowledge base in this area.


This topic isn’t foreign to online marketers.


This short article is here to assist you not making any ​Website Promotion blunders that I’ve made.

With this article, Affiliate Mastery Institute is hoping you remain better educated and up to date in today's growing online communities.

I want you to learn from me, and my mistakes.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.

We hope you've been able to learn more from our ​Website Promotion Article today.


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!


Re-purpose Your Content

Hi all, I first heard about re-purposing your content that is on your website, I did not take it very[...]

Affiliate Program Promotion Tips

​​While I know many of you, myself included have many products of their own as well as affiliate products to[...]

Christmas Cheer from our Affiliate team!

It seems  that the years are flying by, the older I get. I must say, my posts are getting fewer,[...]

The end to Google+

I suppose you have all heard about Google+ closing. I do not think it is quite the end though. This[...]

Persuasive Writing For Your Website

​ ​Persuasive Writing Having a clear, concise message for your viewers, and showing that in your writing style, is tricky[...]

How To Promote Your Website

​How To Promote Your WebsiteDon't you want to grow your business? Well who doesn’t? The problem is it's hard to[...]

Create a strong VALUE PROPOSITION

Distill the various elements of desire, exclusivity, and credibility down into a clear, one-sentence explanation.​Solve a big problem-desire​Exclusivity - awards[...]

Digital Marketing

  ​Digital MarketingWhat is Digital Marketing? According to the Financial times Lexicon, Digital Marketing is the marketing of products or[...]

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final offer

You have 7 seconds to GRAB a Person’s attention!

If you have 7 seconds to grab a person’s attention when they land on your site, then, I can’t find any factual evidence to support the allegation – but what I do know as fact is that if you DON’T capture your audience’s attention with the very first thing that comes out of your mouth when public speaking, there is an extremely high likelihood that they will be looking at their phones, checking their email or browsing social media before you draw your next breath!

content market

After speaking in front of an audience live for some years now I secure my knowledge and have earned my confidence through being a member for many years of Toastmasters. Public speaking is a whole different experience than having a website, or is it?

Online, who is your target audience? Just because you cannot see them live doesn't mean you don't know who they are, right? Weather your audience is in front of you live or through your online website, the message is the same.

see you next time

You need to have things on your homepage that grab people’s attention. To draw someone in during that first seven seconds, write a compelling headline. Speaking live I know I can capture my audience in that first few seconds.

People know what they want. Do you know what your audience wants? People want to know what you can do for them. Prospects are looking for a solution to their problem when they come to your website.

Just like when they come to see you live, they know you have the solutions inside of you to impart to them. We are all feeling beings, we need to write in our websites as though we have our audience in front of us.

This on its own can be a problem for some, but if you look at it this way. Online, just like in real life we are overloaded with information about nearly anything you want to know about. In the technical age we live in anyone can go onto the search engines online and type in anything to receive information, or how to advice.

control your websites

​So what sets you apart? What is different about your website? ​What problem are you solving through whatever means you use? By that I mean, a live event, maybe a workshop or Bootcamp. A webinar, maybe this is the medium by which you can deliver your message to the best.

Maybe it is through a website, which is a more static form of solution, meaning you write it up once and there it is, frozen in time for as long as you feel it necessary or to change it. Your website is there to help people take the next step, take action, sign up for your newsletter, or schedule a strategy session with you.

The goal of your website is to help a prospect or get a prospect to take action. At the same time giving your audience value, perhaps a video tutorial to help explain and get your message or solution across easier. In any aspect you need to think of the action that you want people to take on your website.

Being vague is the death of a website. Short, sweet and to the point. Don’t be too overwhelming with your homepage, yet guide visitors to take the next steps. Keep your homepage basic and simple.

  • To this end here are my five critical components of a website:

    Write a compelling headline that answers the questions for your prospect “What can you do for me?”
    Underneath the headline, highlight your prospect’s’ pain points.
    Call to action. Have people opt-in to your email list.
    Rename your homepage “Start Here.”
    Showcase social proof. If you are brand new and have no social proof yet, use statistics to prove your point.

    So there you have it, now let us go deeper into each of these 5 critical components and give examples where possible.


  • 1. Write a compelling headline that answers the questions for your prospect “What can you do for me?”

    DO NOT begin with “my name is” or read out the title of your talk if live, or your website title, if online!

    I can’t count how many times I have seen the master of ceremonies or host give the audience an introduction, only for the speaker to then come on stage and say “my name is XXX and I’m the YYY of company ZZZ”  If online do not start the paragraph by repeating the title, just dive straight in and grab the reader's attention!

    Examples:

  • 9 Secrets About Writing Viral Headlines
  • Amazing Uses for New 3D Printers!
  • 5 Projects to Start Right Now
  • 12 Amazing Facts About Everyday Breakfast Foods
  • New Bargain Beauty Tips You Won't Want to Miss!
  • Exclusive Sneak Peek Into XYZ
  • How To Build Nearly Anything Out of Wood Pallets
  • 7 Great Reasons Why Costa Rica Rocks for Vacations
  • 12 Famous People Whose Names You Don't Know
  • The Only Uplifting Video You Need to See Today

    2. Underneath the headline, highlight your prospect’s’ pain points.

    Ka-boom! You’ve just had a brilliant idea for a new product. You rush to get all your ideas down on paper, shell out thousands to your web designer, and start building a new business that you’re sure is going to change lives (not to mention make you a millionaire!)

    Six months later no one’s buying, and you end up disheartened, disillusioned, and broke.

    What did you do wrong?

    You failed to consider your prospects’ pain points.
    ​Trying to sell anything without solving a problem is like trying to sell ice to the Eskimos! No amount of convincing is going to make locals buy them.

    The kinds of pain points I mean are causing your prospect EMOTIONAL PAIN. ​Emotion sells, remember that. How do you find out the pain points in your niche market? Ask, conduct polls, do surveys, talk to people, interview people.

  • What is bothering them most about...?
  • What are they trying to change in their lives?
  • What is causing them irritation about...?
  • What is causing them anxiety about...?
  • What is causing them depression about....in their lives?
  • What is causing them fear about...?

    You then look for common denominators in their answers and BINGO you have the answers with your product to solve these emotional pain points. Now, don't forget the social networks like Twitter, Facebook and LinkedIn to research pain points. People love to share their ups and downs.

    3. Call to action. Have people opt-in to your email list.
    Follow these best practices for creating strong calls-to-action that will generate leads:

        Make them Action-Oriented- have the opt in follow down the side column as the prospect scrolls down the page, thus making it easier for them to click on the button. Have a look at this as an example.
    Netflix. See what's next. Watch anywhere. Cancel anytime. Join FREE for a month. Use Persuasive Text. Netflix uses persuasive text to guide you to their free trial. They let you know how convenient their product is with the ability to watch anywhere as well as the ability to cancel if you’re not satisfied.    
       
    Call-to-Action Examples Netflix

  •  

    Create a Sense of Urgency. Ugmonk features an exit-intent popup as the user goes to leave the site. This is usually a company's last chance to get you to stay and make that purchase, so it better be a compelling offer!

    In this example, Ugmonk gives you the option for a 10% off coupon that’s only valid for a certain amount of time really creating that sense of urgency.     
    Call-to-Action Examples UGMonk
    Make them Easy to Find. At our Affiliate Mastery Institute website, we use a hello bar at the top asking "Want to be an Affiliate Marketer?


Affiliate Marketing Program
  • Yes No and whilst you're on the page the button shake. Now if you go to leave the site a slider rolls in at the bottom right Welcoming you and inviting you to join us and never miss another posted article.

    We also have a one liner at the bottom for affiliate marketing insights.

    4. Rename your homepage “Start Here.”

    Google was once called Backrub. (WHAT!?!)

    Yahoo was known as Jerry’s Guide to the World Wide Web.

    Even Starbucks, as we know it, was started by Howard Shultz as a small chain called Il Giornale.

    Crazy. But true.

    Ever heard of Brad’s Drink?

    Maybe not. BUT, you have heard of the name it was changed to.

    In 1893 a man by the name of Caleb Bradham created a new drink at his drug store in New Bern, North Carolina.

    It consisted primarily of sugar, vanilla, kola nuts, and carbonated water and was called Brad’s Drink.

    Caleb sold Brad’s drink out of his drugstore.

    It was quaint. It was nice. It was small town.

    But Caleb wanted to go big. He wanted mass appeal.

    He needed a name change. Brad’s Drink wasn’t going to get the job done.

    He renamed it Pepsi Cola. The rest is history.

    What am I getting at here? Change is Common, don't be afraid of it. When you started your website, many visitors came and opted into your free offers. However, whether you launched 6 months or 6 years ago, things change. It's a fact.

    Maybe your front page name and content is too busy, too much, not enough, too small. Maybe your message is not clear enough, so "Start Here" is perfectly fine. Instead of "Home" or "home Page" change it to "Start Here".
    If you need your website to be discovered online then the best thing is NOT to have your name in the title, unless you are a noted authority online or live.

    Seriously, if in doubt open a new tab and Google it!

    5. Showcase social proof. If you are brand new and have no social proof yet, use statistics to prove your point.

You know the cliche` the proof is in the pudding, meaning the look and the taste proves the recipe is a

 success. When you create a website, your proof of it being successful is your comments, your audience,

your opt-ins, your sales. Right?

Proof as in a screen shot of comments or a screen shot of sales. If live then show live results. This is all

well and good but if you are brand new, then what do you do? Statistics, graphs, imagery, all of these

things should be included in your article, website, content to show and reinforce your words.

Now that I’ve discussed my ​​7 seconds to grab people's attention, I’d love to hear what you may have discovered about ​​grabbing people's attention that isn’t widely known.


A good lot of my new subscribers, are complete novices to the world of affiliate marketing.


All knowledge from a basic level to an advanced level is going to further assist them in their journey’s to become successful affiliate marketers.

I guarantee that you will come across more ​ways to ​grabbing people's attention online as you further and expand your research and knowledge base in this area.


This topic isn’t foreign to online marketers.



This ​article is here to assist you not making ​the ​mistakes that I’ve made grabbing people's attention .


With this article, Affiliate Mastery Institute is hoping you remain better educated and up to date in today's growing online communities.

I want you to learn from me, and my mistakes.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.


We hope you've been able to learn more from our ​article today.

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

become a winner too


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!


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Tags:

valued proposition sign

Create a strong VALUE PROPOSITION

Distill the various elements of desire, exclusivity, and credibility down into a clear, one-sentence explanation.

Solve a big problem-desire

Exclusivity - awards received

Credibility - testimonials and or statistics

There you have it. Your value proposition is the most important element of your marketing.

 

Customers come to you with the question: “Why do I need you?”

If you want to give customers an effective answer to that question, you need an effective value proposition.

small value proposition

There you have it. Your value proposition is the most important element of your marketing. Customers come to you with the question: “Why do I need you?”

If you want to give customers an effective answer to that question, you need an effective value proposition.

Let's look further into the elements of an effective value proposition. It must be understood that a company, a business of any kind even the local hairdresser's main marketing tool is their unique value proposition.

​Neil Patel

A Very Well Respected ​Online ​Entrepreneur, ​States,

Your value proposition is the


 foundation  of your marketing. It

 gives customers a compelling

 reason to do business with

you, showing them why they need

 you.

So let us examine, from this statement I see we


 need to state clearly, what strong value we give


 to our prospective customers. This value will:

 Convert more lookers into customers

  •  Attract more lookers

  •  Entitle to command higher prices

  •  Outshine by out performance of your competition

Remember right at the beginning of this

article ​I said the number one element you

 

need to creating your value proposition is

 DESIRE.


This refers to a deep desire of your customer,

something that’s incredibly appealing to

them. ​



Let me give you an example​:

 Our tour business has been running now for

 over 18 years. 

We are very proud and passionate about what we

 do, which simply put, pick people up from their

 homes or their accommodation, stay with them the

 whole day, guiding at each location what styles of

wines suit their palette, we discover this on the first

 stop through our listening ​and questioning skills.

We give FREE bottle of water to each person,

 we give local chopped cheese and crackers in

 between venues, we give a FREE glass of wine

 with a delicious 2-course menu lunch. 

We give our knowledge and 30 years combined

 experience of wine tourism and of the local

area as we have lived in the same area for 30

 years. 

We give door to door service, we love people,

 genuinely.

Our favorable reviews that are consistent year after

 year and all of the above is what sets us apart

 from our competitors, we have remained on the

 front page of the search engines now organically

for over 15 years!



Unfortunately, most businesses don’t have a good

 value proposition. Most of the time their value

proposition is weak or nonexistent.

When this happens, it’s harder for businesses to

attract and keep customers.

Albert Einstein
remarkable
stop selling strat helping
solve a problem
exclusive offer to members
grab my attention

​This forces companies to:

  •     Offer deep discounts to attract customers
  •     Compete on price to close customers
  •     Spend more on advertising
  •     Spend more on incentives (free two-day shipping, buy one get one, etc.)

    With a good value proposition, it’s easier and cheaper to attract more of the customers you want.

    The problem most marketers run into is the fact they don’t know how to create a value proposition. But, before we talk about creating a strong value proposition, we need to talk about what it actually is.

    What is a value proposition?

    Your value proposition is an answer to the question: “Why should I buy from you and not your competitor?” It’s an easy-to-understand  promise from you to your customers, giving them a clear reason to act.

    It’s a unique, measurable, and specific promise that:

  •     Solves a customer’s problem
  •     Relieves a deep customer fear
  •     Offers customers measurable and compelling reasons to act

    A value proposition is NOT:

  •     How many years you’ve been in business
  •     Fuzzy or generic (satisfaction guaranteed, we care about our customers)
  •     Focused on your company

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

So, what does a good value proposition look like?

Here is a prime example of a value proposition:

Google

When Google appeared on the scene, they did things other search engines

​ simply didn’t do.

google.com_browser_screen_shot
  •   They avoided loading down users with spam.
  •     They crawled the web faster than competitors like AltaVista and WebCrawler.
  • ​  They used their proprietary PageRank algorithm to rank websites in their search results.
  •   Their secret algorithm returned incredibly accurate search results in seconds, giving searchers what they wanted.
  • desire
  •     Big problem to solve
  •     Major concern, fear, or frustration to relieve
  •     Desire or goal to accomplish.
    problem sign
    With this in mind, think of your audience and create a list of your customer wants. ​This is within your niche.
    ​What is your customer subconsciously thinking but not saying out loud?
    ​Then consciously, your customer knows what they want and this drives the value, how much are they willing to pay?
    Once you have determined the answers to these  questions, it is then fair to brainstorm for the purpose of identifying the strengths, weaknesses, opportunities, and threats in your business.

    Here is a separated list of questions for each section:
    Strengths:
    brain-retrain brain
        What strengths do you have in relation to customer desires?
        What do you do or what can you do better than any of your competitors?
        What unique or low-cost resources do you have?
        What do you have access to that your competitors don’t?
        What do customers and competitors see as your strengths?

    Weaknesses:
    types of content
        Where are you weakest in relation to competitors?
        Where do customers and competitors feel your company is weakest?
        Which areas do you feel you should avoid?
        What do your competitors have that you do not?
        Where are you losing sales?

    Opportunities:
    on track image
        Which trends are emerging?
        Which trends have the potential to benefit your business?
        Where can you profit from your competitor’s mistakes?
        Are there any social, lifestyle, or technological changes taking place?
        Are there any compliance, regulatory policy, or government changes that will affect your industry?

    Threats:

        What are your competitors focused on?
        Are industry requirements (job, products, security, performance) changing?
        Are you unprepared for any of these changes?
        Are you dealing with any legal or financial problems?
        Do any weaknesses pose a danger to your business?

    Next, you’ll want to look for overlap areas where you see an opportunity.

    ​ Exclusivity
    exclusive offer to members
    Is your value proposition an answer to the question: “Why should I buy from you?” If so, exclusivity is a unique implementation of that answer. It’s something customers can’t get anywhere else and a competitor can’t say they have without lying.

    Here’s a list of things that make you unique:

    Awards

    Awards are all about rankings. Recognition from a third party gives your company the bragging rights it needs to generate lots of buzz and publicity, attract bigger clients, and charge higher prices.

    Our wine tour business is very proud to have received 15 tourism awards in 18 years. among these the Trip advisor Excellence award for best tour operator, the last 6 years in a row!

    Awards convey a certain level of prestige and fame. They’re also helpful because they give you credibility and publicity.

    You can promote these awards to your local media to increase the mileage you get from the awards you win.

    Awards aren’t as effective on their own. They’re most effective when they’re combined with other strategies and tactics.

    Proprietary information

    Company secrets include items like trade secrets and patents. Examples include:

        KFC’s recipe
        Google’s PageRank algorithm
        Coca-Cola’s formula
         Apple’s touch ID
        Amazon’s one click
         IBM’s Watson
         Lockheed Martin’s Skunk Works
        Pfizer drug patents

    Proprietary information usually refers to private information, company secrets, or anything that can be protected by intellectual property law.

    Proprietary information is a compelling part of a strong value proposition because you can use intellectual property law to protect and enforce that advantage.

    Guarantees
    Image result for image of guarantees
    Guarantees are promises to deliver a specific outcome or result. If something goes wrong for your customer, a guarantee means you’re willing to take the hit to make things right.

    Guarantees are exclusive when they solve problems most competitors are unwilling or unable to touch.

    Walmart’s Fresh Produce and Fresh Meat Guarantee
    Coles guarantee
    Zappos Fast and Free shipping

    The next element is how you put this all together. What is your method? We have all the ​ingredients as with a recipe but now what is your method to convey expertise and authority.
    First of all if you know something your competitors don't and the results show you are right, you're perceived as more valuable.

    In an example we have proved in our wine tour business that by staying with our guests during a wine tasting and at lunch we assure better service from the staff of the venue. Quicker attention as we are there on the spot and have pre-called in our orders as we make sure we talk with the chefs regularly to always have the latest menu for our guest.

    We have seen other tour groups sitting and waiting, whilst our meals come out first, less waiting time for our guests.

    OKAY this is a practical example here are some online examples:

  •     Google’s PageRank algorithm
  •     Warren Buffett’s investment criteria/strategy
  •     Pixar’s story development process
  •     Target’s big data marketing methodology
  •      UPS’ Orion route optimization tool

    A unique methodology helps you create a strong value proposition. You’re able to use information your competitors don’t have to give customers more of what they want.

    Notable people

    Notable people are founders, creators, engineers, inventors, scientists, and leaders who bring something irreplaceable to the companies they lead.

    Warren Buffett brings his unique skill set as the world’s most successful investor to Berkshire Hathaway.

    Image result for image of buffett performance

    Walt Disney brought his unique set of ideas and stories to Disney.

    Image result for image of walt disney drawing mickey mouse

    James Dyson reinvented the vacuum, disrupting an entire industry focused on bags.

    Image result for image of james dyson vacuum cleaner

    Jeff Bezos disrupted the world of retail, turning e-commerce on its head and recreating the way customers buy.

    Image result for image of jeff bezos amazon 1

    Elon Musk brings relentless drive and leadership to Tesla and SpaceX, pushing both companies towards accomplishing the impossible.

    Image result for image of elon musk spaceX

    Richard Branson brings resourcefulness and leadership to Virgin, continually creating opportunities from nothing.

    Image result for image richard branson virgin

    These notable leaders bring something unique and irreplaceable to the companies they serve. Their knowledge, ability, know how, or influence isn’t something competitors can copy or reproduce very easily.

    A strong brand

    Research shows that customers are willing to pay more for brands.

    A strong brand comes with significant benefits.

        Increased customer and brand loyalty
        Less price conscious
        Repeat purchase behavior
        Increased average order values
        More brand trust

    Building a strong brand means you’ve anchored yourself to a specific idea.

    When customers think about a specific idea, they think of you. The bad news is building a strong brand takes patience and time.

    The good news is that it’s worth it.

    A strong brand is very difficult to compete with because it’s focused around an abstract idea. It’s tough to argue with a great idea, especially one that becomes popular.

    Now, tie these exclusive elements into your customers' deep desires, big problems, major fears, or ambitious goals.

    Credibility
    credibility banner
    Credibility boils down to one simple statement.

    “I believe you.”

    Credibility gives your customers a compelling reason to trust you and believe in your claims.

    This could be:

        General social proof — “Amazon Bestseller”, as seen on, recommended by, and featured on are great examples.

credibility

  •     Trust seals — Like Google Trusted Stores, the GoDaddy Security Seal, and the BuySafe Norton Secured Seal.
        Fame/Authority: Examples include New York Times bestseller, Forbes Top 100 influencers, Time’s 100 most-influential people, and Inc. 500.
        Testimonials — Feedback in the form of testimonials and reviews from happy and satisfied customers.
        Warranties — Warranties and guarantees show customers you’re confident enough to stand behind your product, even if it fails.

    Using one of these markers helps to build credibility. Using three or more of them dramatically improves your customer’s trust.

    You don’t even have to use these particular credibility markers.

    Just find the things that help your customers feel more comfortable doing business with you.

    Then, implement the things that work best for your business.

    You can focus on the types of credibility markers that work best for your industry.
    credibility dollar and pound
    For example, fame/authority and general social proof may work well for attorneys, but trust seals, testimonials, and warranties work better for retailers.

    With the right kind of social proof, you can attract more customers with less ad spend.

    Clarity

    Your value proposition should be distilled down into one compelling, easy-to-understand sentence. The easier your value proposition is to understand, the easier it will be to persuade customers.

    Here are a few:

  •     Digit: Save money without thinking about it.
  •     Discover: We Treat You Like You’d Treat You.
  •     Dyson: The only vacuum that doesn’t lose suction.
  •     GEICO: 15 minutes could save you 15 percent or more on car insurance.
  •     FedEx: When it absolutely, positively has to be there overnight.
  •     Waste Management: We’re the leading provider of comprehensive waste management services in North America.
  •     Priceline.com: The best deals on hotels, flights, and rental cars, guaranteed.
  •     UberConference.com: We’re the stress-free conference call.
  •     M&Ms: Melts in your mouth, not in your hand.
  •     Dominos Pizza: You get a fresh, hot pizza delivered in 30 minutes or it’s free.
  •     Visa: It’s everywhere you want to be.

    Do you see it?

    The value proposition in each example is clear. There’s no need for customers to guess what each value proposition is about.

    Refine your value proposition
    You’ll need two kinds of data to refine your value proposition.

    Data from your landing page variations and feedback from your customers. Surveys are a great way to get inside your customer’s head.

    You’ll need answers to specific questions on your value proposition.

  •     What do customers think about the variations?
  •     Which variation did they like best?
  •     Why did they prefer one variation over another?
  •     Do they believe in your offer/your company?
  •     Do they understand your offer?
  •     Does their feedback match their behavior?

    Continue testing your message. Use your split-test data and customer feedback to continue to refine your value proposition.

    You know you’re successful when customer behavior shows your value proposition is appealing, exclusive, credible, and clear.

    What if you choose the wrong value proposition?
    Choosing the wrong value proposition isn’t a problem if customers vote with their behavior. Customer feedback is helpful but customer behavior, specifically conversion, is king.

    Sometimes, what a customer says doesn’t match what they do. When that happens, it’s important to focus on behavior.

    If value propositions are so effective, why aren’t more companies using it?

    Most marketers are intimidated by value propositions.

    To create an effective value proposition, companies are required to make an appealing, exclusive, credible, and clear statement. They have to accomplish all of that with a single sentence, sometimes in 10 words or less.

    If you’re a marketer in a large company, that can be pretty scary.

    There are companies who haven’t created a value proposition or, if they have, it’s unclear. And for many of the ones that do have a value proposition, they aren’t testing or measuring it, so it’s actually worse than not having one.

    These problems create a negative cycle that affects your revenue and profits.
    Conclusion
    There you have it. Your value proposition is the most important element of your marketing. Customers come to you with the question: “Why do I need you?”

    If you want to give customers an effective answer to that question, you need an effective value proposition. But creating one isn’t easy.

    A strong value proposition sets your company apart from the competition, giving your company an unfair advantage. With an effective value proposition, you’ll be able to attract and convert customers easily.

    You’ll also be able to charge higher prices for your products and services because the customers you attract will be more loyal.

    For our wine tour business, we are the most expensive, but we had the first price rise in 5 years on 1st April and we are busier than than ever!

    Does your value proposition tap into your customer’s desire? Is it credible, exclusive, and clear?

I guarantee that you will come across more ​ways to ​creating a great value proposition online as you further and expand your research and knowledge base in this area.


This topic isn’t foreign to online marketers.



This ​article is here to assist you not make the value proposition mistakes that I’ve made.


With this article, Affiliate Mastery Institute is hoping you remain better educated and up to date in today's growing online communities.

I want you to learn from me, and my mistakes.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.


We hope you've been able to learn more from our ​value proposition elements today.


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!


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  ​Digital MarketingWhat is Digital Marketing? According to the Financial times Lexicon, Digital Marketing is the marketing of products or[...]

Tags:

we are digital marketing

Digital Marketing

 

Digital Marketing

What is Digital Marketing? According to the Financial times Lexicon, Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. OK then, so what is the job of digital marketing? Educational requirements can vary according to the position; however, digital marketers, in general, work to initiate effective marketing campaigns online.

A career in digital marketing typically involves using social media search engine optimization (SEO) in order to sell products, brands or ideas.

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

digital marketing

Let's list the different ways you can use the digital medium to popularize and drive conversions for your startup or business.

    Webinars  
    Search Engine Optimization (SEO) ...
    Search Engine Marketing (SEM) ...
    Content Creation. ...
    Social Media Marketing (SMM) ...
    Digital Display Advertising. ...
    Retargeting and Remarketing. ...
    Mobile Marketing.
    Interactive Marketing
    Viral Marketing
    Email Marketing
    Affiliate Marketing
    Digital Media Planning and Buying
    Web Analytics
   

Now let's look into each one listed above in more depth.

1. Webinars
    Websites return is 1:100 Webinars return is 1:10. So a webinar is an online
    Seminar, it can be an interview of an expert in any niche. With a simple powerpoint
    and a company such as Go to Webinar or Zoom you are able to pre-record a webinar
    once and have it on automatic pilot after that. This form of digital marketing is fast
    paced and the best way to get your ROI happening straight away.

2.  Search Engine Optimization (SEO)

To put this into everyday words Search Engine Optimization (SEO) is essentially
tweaking your website so that it comes up naturally or organically for search results in
Google, Yahoo Bing or any other search engine.

How many search engines are there? there are literally hundreds of search engines as listed by
Wikipedia, you can find them yourself. for the purpose of SEO we concern ourselves with the top 3.

Google updates its algorithms regularly so that only the relevant results come up. From that perspective, many experts say that SEO is dead and the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).

So there is no doubt you should invest in SEO work. Your website should address the technicalities related to content and query matching, spidering, indexing, and interpreting non-text content.

Remember, it is the most cost-effective marketing strategy that will bring organic traffic to your business. If you cannot do this for your business then you need to outsource this extremely important
strategy.

3. Search Engine Marketing (SEM)

Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.

The universe of SEM is diverse and complicated.Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.

There are different platforms for SEM. By far, Google Ad Words (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular. But then there are Facebook Ads, Twitter and other social media ads as well.

SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.

You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Retargeting.But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire.

4. Content Creation

Research shows that content creation is a definitive method of marketing in 2018.All recent changes to Google’s algorithm - be it Panda, Penguin or Hummingbird - point to the fact that content is the most important metric while filtering search results.

Having said this, content can be presented in different formats, including blogs, white papers, e-books, case studies, how-to guides, question and answer articles, forums, news and updates, images, banners, info-graphics, podcasts, webinars, videos, or content for micro-blogging and social media sites.

You can be creative and create content on any topic and then skillfully link it indirectly to your business. You may like to read our article on Writing for your Website: http://bit.ly/2oBNvOr

Also, you need to customize your content for different platforms. For example, the content for mobile phones should be crisp and short.

Remember, an effective strategy will engage your readers and leave them interested in more information from you. Good content is shared and is the best way for branding your business.

5. Social Media Marketing (SMM)

Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, LinkedIn, etc.

As we mentioned above, good content is shared and liked.So create and customize content for different social media platforms. Remember to be prolific and original; you need to engage with users on a daily basis, at least four to five times a day. Your SMM efforts can be especially helpful for branding and driving sales.

6. Digital Display Advertising

This again is a subset of your SEM efforts. You may use a variety of display advertising formats to target potential audience - be it text, image, banner, rich-media, interactive or video ads.

You can customize your message based on interests, content topics, or the position of the customer in the buying cycle.

However, note that Digital Display Advertising is relatively costly. You need experts to drive good ROI for your business.

7. Retargeting and Remarketing

Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.

Retargeting has emerged as a preferred strategy as you target customers who have already shown interest in your business; and hence the conversion rate is high.

You may engage in Retargeting on your site, or on social network or on the mobile. Visualise your strategies based on the customers' buying cycle.

8. Mobile Marketing

According to a report, Mobile Marketing will be worth $400 billion by 2015 in the US alone.

We strongly recommend you try out Mobile Marketing. Remember, the website, apps and content should be customized for mobile devices.

By 2019, mobile devices are expected to reach 2.6 billion units worldwide. So as more people use smartphones, tablets and other mobile devices, the potential of mobile market continues to grow.

9. Interactive Marketing

Make sure your advertising strategy engages the potential customer in a conversation.

According to a survey by ExpoTV.com, 55 percent respondents preferred to have ongoing communications with the companies they buy from; and 89 percent felt more loyal to the companies if they were invited to provide feedback.

Use tools like widgets and opt-in features to make your website interactive, solicit feedback and track user behavior.

Engage with the customers actively and customize offers based on their preferences and browsing activities.

10. Viral Marketing

Viral Marketing is a strategy where a unique content spreads exponentially online, because the content is appreciated, shared and liked immensely.

This is a great way to brand and drive traffic to your website.The content can take any format; all you need is to be creative.

11. Email Marketing

When you send a commercial message through email to a list of potential customers, the strategy is called Email Marketing.

With an effective email marketing software, you can maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits. Remember to send personalized emails; this helps to develop trust.

However, note that Email Marketing may also be considered as spamming and there are laws against it in some countries.

12. Affiliate Marketing

Affiliate Marketing is a performance-based marketing program, where you pay publishers who bring you customers. The performance may be based on conversions - promotions, leads or simply sales.

You may like to be part of the affiliate programs of different publishers. Essentially, the publishers will give you space in their pages to advertise your business and help you drive conversions; and you will pay them based on the compensation model.

You may avail the help from an Affiliate Network, which will give you a large base of publishers, and other benefits like tracking and reporting technology.

Affiliate Marketing is especially useful for startups, as it will bring in more traffic to their business through high-traffic sites.

In essence, Affiliate Marketing is a win-win situation for both the merchants and publishers.

Sites like Amazon, eBay, LinkShare and Flipkart run Affiliate Programs. In fact, most online businesses with appreciable traffic have their own affiliate programs.

13. Digital Media Planning and Buying

When a media agency researches and makes a comprehensive strategy framework, we call it Digital Media Planning.

Be it in driving sales or conversions, launching a new brand or promoting an established brand, or changing customer behaviour, the media agency plans different platforms and formats to reach the desired audience. It studies reach and frequency of different web-based and mobile applications.

The agency works with different partners and buys relevant space and ideas. This is called Media Buying.

In essence, Media Buying and Planning entails all the strategies that we have discussed above.

14. Web Analytics

Perhaps, the most important aspect of your Digital Marketing is Web Analytics.

Essentially, Web Analytics helps you to collect, measure, understand, analyze, plan, report and predict the web activities for your business.

Web Analytics should not be confused with Web Statistics. As opposed to simple reporting, Web Analytics gives you analyses and different angles to ponder vis-à-vis your business.

Some of the important Web Analytics tools are Google Analytics, Spring Metrics, Woopra, Clicky, Mint and Chartbeat.

It goes without saying that every advertiser should use Web Analytics to understand his business and improve the ROI and conversions.

Conclusion

It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives.

Digital Marketing is a dynamic medium and you should always be adapting to the changes.Use a Web Analytics tool to track performance and plan your next move.

Now that I’ve discussed my ​​Digital Marketing Strategies, I’d love to hear what you may have discovered about ​​Digital Marketing that isn’t widely known.


A good lot of my new subscribers, are complete novices to the world of affiliate marketing.


All knowledge from a basic level to an advanced level is going to further assist them in their journey’s to become successful affiliate marketers.

I guarantee that you will come across more ​ways ​Of Digital Marketing online as you further and expand your research and knowledge base in this area.


This topic isn’t foreign to online marketers.



This short article is here to assist you not making ​the ​Digital Marketing mistakes that I’ve made.


With this article, Affiliate Mastery Institute is hoping you remain better educated and up to date in today's growing online communities.

I want you to learn from me, and my mistakes.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.


We hope you've been able to learn more from our ​Digital Marketing article today.


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!


Re-purpose Your Content

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content

Is Content Marketing Sustainable?

 

News Bulletins

Is content marketing sustainable?

 The answer is, “it depends.” The right strategy depends upon the nature of the content market and your position in it. For example:

  • If you are entering a saturated content market you need to look at creating radically different and exceptional content. Less is more when it comes to content production. Another “me too” list post will sink without trace. In our experience it is better to focus all of your promotion on a single day to become the story of the day rather than spread your promotion and amplification efforts over a period of time.

  • In a saturated market you need to discover specific niches or networks where content is still gaining traction. We can see many examples where average shares are declining overall but rising on a specific network such as LinkedIn for content that is business focused.

  • In a market experiencing Content Shock promotion and amplification is critical, including paid promotion. You may need to spend as much or more time on content promotion than on content creation.

  • If you are already a leader in a saturated area producing more content may be a viable strategy to effectively create Content Shock for your competitors. In a more recent post Mark correctly wrote that Content Shock isn’t the problem, it’s the solution.


  • By producing high quality, core evergreen content, and also regular content such as news, updates and practical tips, you provide less opportunity for new entrants who will struggle to gain attention. However, suddenly publishing significantly more content is likely to result in lower average engagement as it takes time to grow your audience.

I decided to look at many niches and industries and in essence found, as the volume of content published increases there is a fall in average engagement in terms of social sharing. For example, if we take a specific topic such as influencer marketing, we can see from the chart below that there has been a significant growth in articles about this topic over the last three years and that this has correlated with falling average shares of these articles on Twitter.

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

Declining content engagement as publication volumes increase over time appears to be a common pattern.

Generally this decline in engagement can be caused by different factors. For example, the volume of content being published across all social media eventually exceeds the amount of interest. Interest in a topic does not keep rising forever, it reaches a peak and starts to fall.

Look at Bitcoin for example the interest in the new form of currency has had an amazing rise but just yesterday it had it’s biggest fall since it inception of 150million.

bitcoin

We all as marketers tend to get on the latest band wagon, even past the point of effectiveness. Other reasons for decline in engagement could be:

  • People may not discover the posts as their feeds get inundated with content on a topic.
  • There is not enough time for people to read and review content, possibly not enough time to even scan the headlines in areas where 1,000 articles are published each week on a topic (like content marketing).
  • As marketers jump on a trend, poorer quality content is produced that people don’t wish to share.
  • People might only share the top articles on a topic, so an increase in content doesn’t lead to an increase in sharing for latecomers.

kid on laptop curious with words

However, there is good news, there are always new and emerging topics of interest. A key challenge for content marketers is to identify and create content for these new areas of interest and to build an audience before it becomes saturated with content.

Is content marketing sustainable? The answer is, “it depends.” The right strategy depends upon the nature of the content market and your position in it.

blank thumbnail

For example:

  • If you are entering a saturated content market you need to look at creating radically different and exceptional content. Less is more when it comes to content production. Another “me too” list post will sink without trace. In our experience it is better to focus all of your promotion on a single day to become the story of the day rather than spread your promotion and amplification efforts over a period of time.

  • In a saturated market you need to discover specific niches or networks where content is still gaining traction. We can see many examples on certain social media platforms declining but rising on a specific network such as LinkedIn for content that is business focused.
critical linkedin

  • In a market experiencing Content Shock promotion and amplification is critical, including paid promotion. You may need to spend as much or more time on content promotion than on content creation.

  • What is content shock? Content shock is when there is an exponentially increased volume of content on a topic or industry than our limited human capacity to consume it. the interest wanes.

  • If you are already a leader in a saturated area producing more content may be a viable strategy to effectively create Content Shock for your competitors. Some people say, that if you produce more content and by producing high quality, core evergreen content, and also regular content such as news, updates and practical tips, you provide less opportunity for new entrants who will struggle to gain attention.


  • However, suddenly publishing significantly more content is likely to result in lower average engagement as it takes time to grow your audience.

The only sustainable long-term content strategy is to find an unsaturated niche and overwhelm the web with so much quality content that search engines discover only you (or mostly you). The strategy is this simple:

  1. Find an unsaturated niche.
  2. Consistently produce a volume of quality, helpful material aimed at a relevant audience (or persona).
  3. Never stop producing content so Google sees fresh results over time and the authority of your site grows.

competitive analysis

Dominating a niche early has extremely important long-term value because the search engines will continue to recognize and reward the authority your website accrues for a long time.

A key task for content marketers is to identify areas before they become saturated.

The good news is there are always new content areas and opportunities. These often stem from new technologies, research, and social and economic developments. If you are early in the content cycle you will want to focus on building your authority, reputation and trust quickly.

This means:

  1. Creating core evergreen content such as “what is” content.
  2. Creating unique, authoritative content based on research and evidence.
  3. Increasing your content cadence to keep your audience engaged and to provide less opportunity for new entrants while maintaining a certain level of quality.
  4. Content promotion is still important in an early stage market but less so than in a saturated market, hence you can spend more time on content creation than on promotion.

What is Content Cadence? Good content cadence helps the reader connect with WHO you are; it humanizes a brand, company, or business. In other words keep your content conversational, how you speak. This will keep your audience engaged.

attract

Understanding Your Content Market

There is no simple content strategy any more. The ideal strategy will depend on the stage of the content market and your position in that market. Ideally you will be spotting content opportunities early before they become saturated.

In saturated markets Content Shock means you need to produce exceptional content and focus heavily on content amplification.

Regardless of your business or topic, content marketing strategy must begin with an assessment of how Content Shock has affected your category.

Much of my research in this topic has been gathered by many different publications, but I have written this as I understand the situation with content marketing. You see, I have been a full time content Affiliate now for over 6 years.

In my mind the old cliché of “Content is King” is still my belief when it comes to being a very successful affiliate.

People in time can learn how to sell ice to the Eskimos, but selling is just a small part, you need to truly understand your audience and write quality content that they will return for again and again. Thus creating a very sustainable Affiliate business.

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

Now that I’ve discussed my ​Content Marketing Sustainability, I’d love to hear what you may have discovered about ​Content Marketing that isn’t widely known.


A good lot of my new subscribers, are complete novices to the world of affiliate marketing.


All knowledge from a basic level to an advanced level is going to further assist them in their journey’s to become successful affiliate marketers.

I guarantee that you will come across more ​Content Strategies online as you further and expand your research and knowledge base in this area.


This topic isn’t foreign to online marketers.


This short article is here to assist you not making any ​Content Strategy mistakes that I’ve made.

With this article, Affiliate Mastery Institute is hoping you remain better educated and up to date in today's growing online communities.

I want you to learn from me, and my mistakes.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.

We hope you've been able to learn more from ​Content Marketing Sustainability article today.


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


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Tags:

mindset

Limiting Beliefs

 

Limiting beliefs are those which constrain us in some way. Just by believing them,

we do not think, do or say the things that they inhibit. And in doing so we impoverish

our lives. ... Limiting beliefs are often about our selves and our self-identity.

Eliminate Limiting Belief

​To eliminate limiting belief, you first have to recognize what it is, that you do have it,

accept this, then you can deal with it's elimination.

 

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

Why do I talk about Limiting Beliefs, here in this platform for Affiliate Marketing.

To be a successful Super Affiliate there is no doubt that your mindset plays an

important if not the most important role in your overall success.

I have said it before and I will say it again. If you do not have the right mindset, then your affiliate business will not work.

​Time and time again I see people who try to build a business but are afraid to take action-because everything they've tried before hasn't worked. All they have seen is time, effort, and money flow out, with nothing coming in.



​People then beginning to question themselves and automatically assume that nothing will work. ​This is a really dangerous cycle to get yourself into. I was stuck in this cycle, I had limiting beliefs that nothing in my affiliate business was good enough.



​I had spent the better part of over a year to build my new internet business.

​I stayed excited because I used to make a lot of money, people around me were making ​tens of thousands of dollars monthly in affiliate dollars; other affiliates like me.



​The highest monthly made affiliate money every recorded was made in Perth, to a South African man. He made over $270,000.00 in one month!



​This kind of number is mind blowing to me and this is what helps keep me going. I know that one day I will reach this level. Destroying my limiting beliefs forever.


think socially

If you want above-average results, you have got to be willing to put in above-average effort.

Gain More ​knowledge about Affiliate Marketing! do whatever it takes to succeed. You will be told by the people close around you, ​despite this business thing-go get a real job. ​The fact that my family were saying things like, quit this online stuff, it will never work. I know now that looking through the eyes of experience, my lack of results had nothing to do with the affiliate business. It was all me.

I was focusing on all the wrong things. I was constantly jumping from one subject or software or system to the next, ignoring the fundamentals of what actually produces sales.

​When you constantly change direction, again, driven by your limiting beliefs, you end up taking an overly long path to your goal, which is to get customers.

​​This being said, what if, you have an hour to make a sale online right now, or something really bad was going to happen-what would you do?

  • ​First, identify who is most likely to buy the product you are promoting as an affiliate

  • ​Find out which websites they are visiting

  • ​Go buy some ad space there

  • ​Start getting traffic

​It sounds so simple...and it is! but most people like to over-complicate it, and take much longer to get to this end point.



increase web traffic

How do you identify you have indeed got limiting beliefs? People, every day of the week are changing, jobs,

 cities, relationships, houses, cars, diets, business opportunities. Is this you at all? but a small amount of time

 goes by, and the same people are surprised at how they are experiencing yet again the exact same problems.

Aggravations that stay the same keep bothering them, they have the same arguments with the new

relationships, they are receiving the same lowly pay. You see, they have changed their circumstances but not

 changed the most important, their beliefs.

 

​​Your thoughts and beliefs are in fact your invisible world, but these in turn create your visible world!!


types of content

​Funny really, when you work on all of this stuff, you

 are actually setting up your future. If you set it up

 correctly, have wonderful, positive thoughts about

 money, not the lack of but the fact that there is so

much money in the world, enough for you and I to be

 as wealthy rich as we want to be.

​Also face the fact that if you do not change the way

 your mind thinks then everything else will not change

 for the better either.

There is a favorite recording of mine that Earl

 Nightingale did back in 1957. It is old I know but

could not be more pertinent today than ever before. It

 is called the ​​Strangest ​Secret. 

One of the most important sections of the recording for me was You become what you think about most of the time.

Imagine thi​s, changing your thinking will change your life, forever. So instead of "money is hard to earn... I

 can't make a lot of money." You say- "money making is easy, making money is fun!" "Money is nothing but the

 measure of the value I create for other people." I create value for people every day. Listen to this recording

 from Earl Nightingale, keep listening over and over until you know and believe and change your limiting

beliefs.


ready to leave

At this point if you are feeling like the lady in this picture, then you need to stay here and keep reading!

Why?

​Because if you do not change the alternative for you is to always remain wrapped inside your limiting beliefs 

of... she does not know me, she has never been in my situation.

 

​What makes her any different from me?

If you are nodding at any of this then believe me, this is your gold nugget. You can do this, if I can do this,

 then you can do this too!

I know these two different pathways are extremely different, however, the change of mindset pathway

 leads to wealth beyond your imaginings, the other will keep you unhappy and wallowing in your self pity for

 the rest  of your life.

​The Wealthy FOCUS On Creating VALUE!

By staying focused on creating value in your life for others, then you are creating wealth for yourself. Next

 time you are composing a set of email messages for a campaign, think about the true value your offer at the

 end will be to your target audience.

Is your affiliate link not only a high paying commission link but it is of great value to your audience. Let me

​give you an example. You have a list of say 60 people who are all involved in instructing, holding classes, in

 the Alternative Health Niche. ​They have opted into receiving messages from you. Think about this, it is not the

​size of your list but the quality of your list.

 Let us say your list of 60 are all involved, no one opts out, and in your final email, your offer in your webinar

 is an offer they cannot refuse, how to get more customers - we all need more customers, right? ​So, 32 of your

 60 bought your offer, You receive, $1520 commission for each sale x 32= $48,640. Do you see the value in

 that?

The highest monthly made affiliate money every recorded was made in Perth, to a South African man. He made

 over $270,000.00 in one month!


​This kind of number is mind blowing to me and this is what helps keep me going. I know that one day I will

 reach this level. Destroying my limiting beliefs forever.


​So, I increase my ​​effort. If you want above-average results, you have got to be willing to put in above-

average effort.


never give up

Rich and successful people  have a fundamentally different view of money than poor and middle-class people.

 When you understand that money is nothing but the measure of the value you create for other people. This

 still resonates in my mind.

 

The notion of adding value, keeps coming up with every seminar I attend and every mentor I undertake, to

teach me more.

​Zig Ziglar, a well known sales trainer wrote, "You can get everything you want in life if you just help enough 

other people get what they want."


​Earl Nightingale states: "You become rich by enriching others"


​Brian Tracey adds: "the Law of Income States that you get paid in direct proportion to the amount of value you deliver."

​In my closing words in this blog post I want you to start asking a different set of questions. Instead of, how 

can I make more money? You need to ask, what problems do people have?

This takes the focus off you, you are selfish by asking, how can I make more money? ​

No one gives you money because you want more money. ​You'll receive money for the goods and services you

provide ​them.

Do this and you are on your way to winning the money game of life.


become a winner too

Now that I’ve discussed my ​Limiting Beliefs, I’d love to hear what you may have discovered about ​Mindset and Limiting Beliefs that isn’t widely known.


A good lot of my new subscribers, are complete novices to the world of affiliate marketing.


All knowledge from a basic level to an advanced level is going to further assist them in their journey’s to become successful affiliate marketers.

I guarantee that you will come across more ​ways to eliminating limiting beliefs online as you further and expand your research and knowledge base in this area.


This topic isn’t foreign to online marketers.



This short article is here to assist you not making ​the limiting beliefs that I’ve made.


With this article, Affiliate Mastery Institute is hoping you remain better educated and up to date in today's growing online communities.

I want you to learn from me, and my mistakes.


Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.


We hope you've been able to learn more from our SEO Blunders today.


Until next time,
Warmly,
Judi and her team
Affiliate Mastery Institute ©


BONUS: Gain More Knowledge About Affiliate Marketing Right Here!


Re-purpose Your Content

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Affiliate Program Promotion Tips

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Create a strong VALUE PROPOSITION

Distill the various elements of desire, exclusivity, and credibility down into a clear, one-sentence explanation.​Solve a big problem-desire​Exclusivity - awards[...]

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Tags: Read more...

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