What do search engines do?

SEO target

What do search engines do?

Search engines basically, are bits of software that search for information that is out their on the world wide web, or the www.

Search engines will categorize the results of the searches that they do in search engine results pages or SERPs.

Google, a search engine, has a trademarked algorithm called 'PageRank' or PR, which will assign your web pages a relevancy score.

Google, along with other search engines also use 'crawlers', which can also be called 'spiders'. These are like little robots that crawl the world wide web looking for new and improved pages of information, so that they can be indexed.

There's a bunch of different algorithms that the search engines are consistently updating and inventing, to keep up with the evolution of the world wide web, and technology in general.

Every time a search engine like Goolge adds a new algorithm to the mix, online businesses need to update their online footprint, to remain competitive and continue to rank well with these search engines.

It's in the updating and renovating of your website that you need to make sure you fully understand what the search engines are looking for and seeking.

These are only a few of the search engines that Affiliate Mastery Institute watches and use in different ways: 


Google News


Yahoo! News


Bing News





Anzwers (Australia)

NineMSN (Australia)

However, there are so many more search engines on the world wide web, that are being used too by other countries and online businesses.

With dozens of search engines, Google still remains the highest used search engine, and the most popular.

I mean, who hasn't heard the saying, "just google it?"...

Because Google is the most popular, Affiliate Mastery Institute continues to use domain authority or keyworded domains for the names of all our affiliate marketing websites.

The BBC Bitesize sum up nicely how search engines order, or index their results, saying, "Every time a web crawler visits a webpage, it makes a copy of it and adds its URL to an index. Once this is done, the web crawler follows all the links on the page, repeating the process of copying, indexing and then following the links. It keeps doing this, building up a huge index of many webpages as it goes."

You can opt to have some of the links on your pages a 'no follow' link. Preventing the 'crawlers' from following specific links. 

When you decide to do this, you need to be thinking about the algorithm PageRank. Remember, we mentioned previously that this algorithm was Google owned and trademarked...with this search engine, if you have a 'no follow' link on your pages it could have these effects: 

  • your link won't have any value with Google
  • Google can't penalize you for that link

We're sure there's a bunch of other reasons for having a 'no follow' link on your page too, if you know of any, we'd love to hear them! We understand that there's both good and bad reasons.

Until next time,


Judi and her team

Affiliate Mastery Institute ©

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

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