You have 7 seconds to GRAB a Person’s attention!

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You have 7 seconds to GRAB a Person’s attention!

If you have 7 seconds to grab a person’s attention when they land on your site, then, I can’t find any factual evidence to support the allegation – but what I do know as fact is that if you DON’T capture your audience’s attention with the very first thing that comes out of your mouth when public speaking, there is an extremely high likelihood that they will be looking at their phones, checking their email or browsing social media before you draw your next breath!

content market

After speaking in front of an audience live for some years now I secure my knowledge and have earned my confidence through being a member for many years of Toastmasters. Public speaking is a whole different experience than having a website, or is it?

Online, who is your target audience? Just because you cannot see them live doesn't mean you don't know who they are, right? Weather your audience is in front of you live or through your online website, the message is the same.

see you next time

You need to have things on your homepage that grab people’s attention. To draw someone in during that first seven seconds, write a compelling headline. Speaking live I know I can capture my audience in that first few seconds.

People know what they want. Do you know what your audience wants? People want to know what you can do for them. Prospects are looking for a solution to their problem when they come to your website.

Just like when they come to see you live, they know you have the solutions inside of you to impart to them. We are all feeling beings, we need to write in our websites as though we have our audience in front of us.

This on its own can be a problem for some, but if you look at it this way. Online, just like in real life we are overloaded with information about nearly anything you want to know about. In the technical age we live in anyone can go onto the search engines online and type in anything to receive information, or how to advice.

control your websites

​So what sets you apart? What is different about your website? ​What problem are you solving through whatever means you use? By that I mean, a live event, maybe a workshop or Bootcamp. A webinar, maybe this is the medium by which you can deliver your message to the best.

Maybe it is through a website, which is a more static form of solution, meaning you write it up once and there it is, frozen in time for as long as you feel it necessary or to change it. Your website is there to help people take the next step, take action, sign up for your newsletter, or schedule a strategy session with you.

The goal of your website is to help a prospect or get a prospect to take action. At the same time giving your audience value, perhaps a video tutorial to help explain and get your message or solution across easier. In any aspect you need to think of the action that you want people to take on your website.

Being vague is the death of a website. Short, sweet and to the point. Don’t be too overwhelming with your homepage, yet guide visitors to take the next steps. Keep your homepage basic and simple.

  • To this end here are my five critical components of a website:

    Write a compelling headline that answers the questions for your prospect “What can you do for me?”
    Underneath the headline, highlight your prospect’s’ pain points.
    Call to action. Have people opt-in to your email list.
    Rename your homepage “Start Here.”
    Showcase social proof. If you are brand new and have no social proof yet, use statistics to prove your point.

    So there you have it, now let us go deeper into each of these 5 critical components and give examples where possible.

  • 1. Write a compelling headline that answers the questions for your prospect “What can you do for me?”

    DO NOT begin with “my name is” or read out the title of your talk if live, or your website title, if online!

    I can’t count how many times I have seen the master of ceremonies or host give the audience an introduction, only for the speaker to then come on stage and say “my name is XXX and I’m the YYY of company ZZZ”  If online do not start the paragraph by repeating the title, just dive straight in and grab the reader's attention!

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    2. Underneath the headline, highlight your prospect’s’ pain points.

    Ka-boom! You’ve just had a brilliant idea for a new product. You rush to get all your ideas down on paper, shell out thousands to your web designer, and start building a new business that you’re sure is going to change lives (not to mention make you a millionaire!)

    Six months later no one’s buying, and you end up disheartened, disillusioned, and broke.

    What did you do wrong?

    You failed to consider your prospects’ pain points.
    ​Trying to sell anything without solving a problem is like trying to sell ice to the Eskimos! No amount of convincing is going to make locals buy them.

    The kinds of pain points I mean are causing your prospect EMOTIONAL PAIN. ​Emotion sells, remember that. How do you find out the pain points in your niche market? Ask, conduct polls, do surveys, talk to people, interview people.

  • What is bothering them most about...?
  • What are they trying to change in their lives?
  • What is causing them irritation about...?
  • What is causing them anxiety about...?
  • What is causing them depression about....in their lives?
  • What is causing them fear about...?

    You then look for common denominators in their answers and BINGO you have the answers with your product to solve these emotional pain points. Now, don't forget the social networks like Twitter, Facebook and LinkedIn to research pain points. People love to share their ups and downs.

    3. Call to action. Have people opt-in to your email list.
    Follow these best practices for creating strong calls-to-action that will generate leads:

        Make them Action-Oriented- have the opt in follow down the side column as the prospect scrolls down the page, thus making it easier for them to click on the button. Have a look at this as an example.
    Netflix. See what's next. Watch anywhere. Cancel anytime. Join FREE for a month. Use Persuasive Text. Netflix uses persuasive text to guide you to their free trial. They let you know how convenient their product is with the ability to watch anywhere as well as the ability to cancel if you’re not satisfied.    
    Call-to-Action Examples Netflix

    Create a Sense of Urgency. Ugmonk features an exit-intent popup as the user goes to leave the site. This is usually a company's last chance to get you to stay and make that purchase, so it better be a compelling offer!

    In this example, Ugmonk gives you the option for a 10% off coupon that’s only valid for a certain amount of time really creating that sense of urgency.     
    Call-to-Action Examples UGMonk
    Make them Easy to Find. At our Affiliate Mastery Institute website, we use a hello bar at the top asking "Want to be an Affiliate Marketer?

Affiliate Marketing Program
  • Yes No and whilst you're on the page the button shake. Now if you go to leave the site a slider rolls in at the bottom right Welcoming you and inviting you to join us and never miss another posted article.

    We also have a one liner at the bottom for affiliate marketing insights.

    4. Rename your homepage “Start Here.”

    Google was once called Backrub. (WHAT!?!)

    Yahoo was known as Jerry’s Guide to the World Wide Web.

    Even Starbucks, as we know it, was started by Howard Shultz as a small chain called Il Giornale.

    Crazy. But true.

    Ever heard of Brad’s Drink?

    Maybe not. BUT, you have heard of the name it was changed to.

    In 1893 a man by the name of Caleb Bradham created a new drink at his drug store in New Bern, North Carolina.

    It consisted primarily of sugar, vanilla, kola nuts, and carbonated water and was called Brad’s Drink.

    Caleb sold Brad’s drink out of his drugstore.

    It was quaint. It was nice. It was small town.

    But Caleb wanted to go big. He wanted mass appeal.

    He needed a name change. Brad’s Drink wasn’t going to get the job done.

    He renamed it Pepsi Cola. The rest is history.

    What am I getting at here? Change is Common, don't be afraid of it. When you started your website, many visitors came and opted into your free offers. However, whether you launched 6 months or 6 years ago, things change. It's a fact.

    Maybe your front page name and content is too busy, too much, not enough, too small. Maybe your message is not clear enough, so "Start Here" is perfectly fine. Instead of "Home" or "home Page" change it to "Start Here".
    If you need your website to be discovered online then the best thing is NOT to have your name in the title, unless you are a noted authority online or live.

    Seriously, if in doubt open a new tab and Google it!

    5. Showcase social proof. If you are brand new and have no social proof yet, use statistics to prove your point.

You know the cliche` the proof is in the pudding, meaning the look and the taste proves the recipe is a

 success. When you create a website, your proof of it being successful is your comments, your audience,

your opt-ins, your sales. Right?

Proof as in a screen shot of comments or a screen shot of sales. If live then show live results. This is all

well and good but if you are brand new, then what do you do? Statistics, graphs, imagery, all of these

things should be included in your article, website, content to show and reinforce your words.

Now that I’ve discussed my ​​7 seconds to grab people's attention, I’d love to hear what you may have discovered about ​​grabbing people's attention that isn’t widely known.

A good lot of my new subscribers, are complete novices to the world of affiliate marketing.

All knowledge from a basic level to an advanced level is going to further assist them in their journey’s to become successful affiliate marketers.

I guarantee that you will come across more ​ways to ​grabbing people's attention online as you further and expand your research and knowledge base in this area.

This topic isn’t foreign to online marketers.

This ​article is here to assist you not making ​the ​mistakes that I’ve made grabbing people's attention .

With this article, Affiliate Mastery Institute is hoping you remain better educated and up to date in today's growing online communities.

I want you to learn from me, and my mistakes.

Affiliate Mastery Institute, doesn’t want you learning the ‘hard way’.

We hope you've been able to learn more from our ​article today.

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

become a winner too

Until next time,
Judi and her team
Affiliate Mastery Institute ©

BONUS: Gain More Knowledge About Affiliate Marketing Right Here!

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